Video isn’t the “next” thing, it’s the necessary thing
If you are reading this and thinking video “would be a great way” to showcase your product or service, stop it. That thinking falls one step short of where your head...
The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering...
Change is inevitable. If you want to succeed in life, and in business, you have to be willing AND ABLE to change. But even if you are ready, willing and able to change, your customers and fans may not...
No matter what you do online, you’re doing it in public
Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They...
Expect a continued firestorm of negative media for Rutgers University due to mismanagement of their ongoing crisis public relations issues. The new Rutgers athletic director Julie Hermann has been slammed in the media over the last few days for...
One of the fastest ways to grow a company that sells quickly is through product marketing.
However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts...
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably...
We have many different clients in many different areas but little of what we do is as important to me as our work in the charity arena.
Sunday morning pre-8 AM I was in Central Park with a number of...
With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are...
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.
With the help of this...
