Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's why one of the best ways for companies to learn all about brand repositioning is...
Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target...
Authenticity in content marketing is simply when companies provide reliable information that's going to educate and entertain their target audience in a way that will help them develop a loyal and strong relationship with that company. Authentic content marketing...
When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. However, according to more recent research, only around 40% of companies...
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names...
Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that's one of the best ways for companies to ensure they generate brand recognition and become more memorable to...
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what...
Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more...
