Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with your growing...
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In a world where some CEOs are in hot water for telling customers only the “cool kids” should wear their clothes, and others refuse to stock larger sizes at all, at least one company has elected to...
Don’t reinvent the wheel to stay engaged
by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18
If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the...
Why competitive pricing is not always the answer
When you are entering or expanding in your particular market, Ronn Torossian says it’s a mistake to depend entirely on price point to deliver customers. There are a lot of reasons why...
Video isn’t the “next” thing, it’s the necessary thing
If you are reading this and thinking video “would be a great way” to showcase your product or service, stop it. That thinking falls one step short of where your head...
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier new phone...
No matter what you do online, you’re doing it in public
Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They...
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Everyone is trying to capitalize on social media for their business or organization. Sometimes, the results are immediate and easily discernible. Other times, it may seem like nothing is happening at all. Measuring success for a social media campaign...
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and...
