Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is earned. By doing the right things the best way enough times and for long enough to either beat, better or outlast your competition. Anything less is progress. It’s not arrival.

Speaking of progress, you want to know the best reason you can’t get where you are going by being who you are right now? Because you aren’t good enough yet. You might have all the tools available, and you might have all the basic skills you need. You might even have all the right people on the bus and all the right money invested in all the right areas.

But you still aren’t enough, yet. Otherwise, you would already be where you want to go. With that in mind, here are three ways you can take the good you are and make it good enough to become better.

You Need to Change your Culture

The biggest issue many established companies have is that the world has moved on without them. Consider this, even Verizon is doubling down on mobile these days. Think about the level of commitment that change took—they cut their cable cord. And they’re not alone. Did you know that Sony used to sell toasters and electric blankets? Yep. And now they sell game systems and high-end electronics. Making that shift required a culture change across the board. Maybe not a vision change, but a culture shift.

Address the Market as it is, Not How You Want it to Be

Yes, the market is volatile, and, yes, some brands can drive consumer choices, moods and buying decisions. But not all brands…and no brand can do it all the time. To elevate your success trajectory, you must address the current market realities and accurately call what happens next. That sort of business foresight will require you to learn things you don’t know and answer questions you have never even considered.

Do Things Better

Operations are vital to business success. But change for the sake of change is foolish. Instead of just doing things differently and hoping for a better result, work on ways to gradually shift your methods and protocols to better address your current and future plans. Have a reason for doing everything you are doing. And that reason needs to be so accessible, the people affected by the change need to be able to explain it.

Accomplish these personally, and you will become more valuable and more marketable. You will also begin to make the move from worker to boss, whether you want to move into management or want to run your own business.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.