fintech marketing

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are looking for new ways to increase their growth through creative and innovative marketing campaigns. 

However, although technology is constantly innovating and evolving, the finance world is  completely different from that of tech . This  means that for a company to master these two different fields, it should be offering a successful formula that will bridge the gap between modern technology and essential financial services. By creating fintech products at a fast rate, these types of companies can achieve more growth. 

To create those types of products, fintech companies have to depend on the reliability and accuracy of gathered data. That means they have to gather and analyze data while also focusing on business growth and step away from traditional marketing strategies. Innovation is one of the best ways that fintech companies can generate long-term growth and stay at the front and center of consumers’ interests while avoiding risky decisions. 

When it comes to fintech marketing campaign strategies and growing a business, the most successful campaigns so far have managed to create a great balance between organic and paid efforts. Investing in SEO, PPC, paid, and social marketing ends up generating higher ROI and more efficient campaigns. 

Starling Bank

A great example of a successful fintech marketing campaign was created by the British mobile-only bank across social media platforms. The goal of the campaign was for the bank to boost brand awareness and reach new potential customers. 

The campaign was started on Facebook and then integrated with Instagram a few months later. For the campaign, the bank used Facebook SDK, which allows developers to integrate Facebook into a new app. With this feature, the bank could share content on the social platform and send data from its app to Facebook ads. This way, the bank managed to find  plenty of information about its potential customers and only sent ads to people who weren’t familiar with the brand. 

See also  Gen Z and SEL

WealthSimple

According to plenty of marketers, and more specifically, digital marketers, content marketing is one of the best marketing strategies no matter the market or industry of the brand. That’s why the online investment management company created a marketing campaign that utilized groundbreaking content, along with some humor. The content was straightforward and informative, and managed to boost the company’s credibility and increase brand awareness. 

Instead of talking about investments, which most people consider to be relatively boring, the company decided to make them interesting, fun, and relatable. With the help of the content marketing campaign, the investment company successfully got the attention of the right people and persuaded them to take a closer look at what the company offered so they could become brand new customers.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.