memorial day marketing

Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering the sacrifice that members of the military make is not only a noble course of action, but also one that can make money for a business through increased brand awareness. While a company should never lose sight of members of the armed services, they can do so while making money in the process and developing improved brand recognition.

One example of how brands improve brand recognition on Memorial Day is through sponsoring a Memorial Day parade. These parades are often televised and reported on and the brand recognition and goodwill that is obtained by doing so often goes a long way towards improving brand recognition. If a business is smaller in size, then a large Memorial Day parade may be beyond the reach of the business. Instead, search for local parades or events in the community that you sell in as a way of building up goodwill in the local community and sponsoring a worthwhile event.

Beyond parades, a business may wish to sponsor a veteran centered charity or organization as a way of supporting members of the armed forces. This is best done not during Memorial Day weekend but rather at some other part of the year. Then, once Memorial Day weekend approaches, having an article written on the work that your business does with these groups will often lead to additional brand recognition. Local and national news organizations often look to publish these articles during Memorial Day weekend which can further the positive goodwill that your organization can obtain during the weekend.

Another option is for your business to host an event for veterans during the weekend. An option is a Memorial Day barbecue in a public setting that provides free foods and souvenirs to veterans, and coupons and other information regarding your business. If the cost of hosting an event is beyond the scale of your business, a booth at a parade or preexisting event will often be a way of promoting the armed forces and your business at the same time. There are many ways in which you can ensure that people always remember a day as special as Memorial Day, as well as never having the chance to forget your company’s existence. A good way to do this would be to have your own custom pins made and designed so that your brand has the chance to be recognized far and wide. You can also have different pins made in honor of Memorial Day which veterans and others may wear at any event to pay their respects for this memorable day.

Memorial Day weekend is a time to remember the armed forces and the sacrifices they make towards defending the country, but it is also a time of opportunity for a business. By promoting the armed forces using the methods mentioned above, a company can gain positive goodwill and help to expand their brand recognition.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.