Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

Digital media such as twitter, Facebook, etc. offers a tremendous amount of opportunity – as well as a tremendous amount of risk.  With instant exposure, some utilize the exposure to their advantage and others fail miserably.  Hence two high...
Amidst the unfolding story of Carnival Corporation, the US-based parent of the operator of the Costa Concordia and their crisis communications strategy (and news that they hired a crisis pr agency), the following book excerpt from my recently released...
My crisis PR agency, 5WPR was pleased today to read the announcement that Liberty Mutual Insurance has added a crisis management endorsement to its new commercial lead umbrella policy form –It’s great that insurance companies recognize the vast importance...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian.  Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix.  While blackberry for three consecutive days has seen outages worldwide and users unable to...
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates. This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by...
As Published Today In Chain Store Age at: http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395 New media lessons from the Gap logo fiasco The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
Overseas Filipino workers, the Maguindanao massacre, the Abu Sayyaf, and the Spratly Islands – surely not mainstream issues or topics that are seen in the media here in the U.S. regularly. However, thanks to the hard work of a...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in...
As published this morning at: http://popdemonium.com/2010/07/challenges-celebrity-pr/ One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop,...

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