Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

A grieving father made the news recently for a horribly insulting reason. It seems the man’s daughter was killed in a car crash. The teenager’s death was incredibly difficult for her loving dad, but what happened just the other...
Department store, Target, has been having a pretty rough 2014 to date. Soon after having to report that millions of customers’ data may have been put at risk, the company had to come back recently and admit that the...
They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions....
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the...
There are many facets to the world of public relations--highlighting the release of a new album, or making sure that the media knows how much charity work an A-list actor is involved in. But in the world of politics,...
The crisis PR firm for Carnival Cruise Lines must be working 24 hours a day, 7 days a week.  There’s now a fourth ship with problems – and more than 4000 passengers are once again headed back home.  In...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview.  He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0 I believe while we will see...

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