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Starting a Self Publishing Business

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step...

Public Relations and Multicultural Companies

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they'll become...

Public Relations and SaaS Businesses

Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption. However, to do that, these...

Impact of PR Crisis on Brand Reputation

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of...

Utilizing Newsjacking for PR

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest...

Common Instagram Mistakes

Although there isn't a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end...

How to Manage Disgruntled Customers using Public Relations

At some point or another, every business needs to deal with comments from unsatisfied customers. It's always difficult to see those types of comments...

How Beauty Brands can Utilize PR

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]