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new media communication

Repurposing Media Coverage For Maximum Reach

Learn how to repurpose media coverage across social media, websites, email and paid ads to multiply reach, boost credibility and generate more leads from PR wins.
pitching to media

How to Write Media Pitches Journalists Actually...

Learn how to write media pitches journalists actually open with research-backed strategies for subject lines, timing, personalization and structure to boost response rates.

Building Authority Through Commentary PR: A Data-Driven...

Learn how B2B SaaS leaders build authority through commentary PR using data-driven strategies to earn media quotes, backlinks and qualified leads in crowded markets.
SEO

Build Strategic Narratives From Market Intent

Learn how to build strategic narratives from market intent data that rank in search and persuade executives to act on B2B marketing opportunities.

Messaging Strategies for Industry Leadership

Learn proven messaging strategies to build industry authority through search intent alignment and persona-driven narratives that boost engagement by 25-40%.

Turning Industry Forecasts Into Media Stories

Learn how to transform industry forecasts into compelling media stories that journalists want to cover. Discover proven frameworks for identifying newsworthy angles.

Transforming Market Insights Into Media Coverage And...

Learn how to transform market research into media coverage that drives business results. Discover proven strategies for packaging insights, targeting journalists, tracking ROI, and building thought leadership campaigns.

Turning Market Trends Into Media Opportunities

Learn how to transform market trends into earned media wins that generate 3x more leads at half the cost of paid ads through strategic pitching and storytelling.

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]