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crisis pr plan

Essential PR Investments

There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the...
efficient pr strategy

Efficient PR Strategies

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business. Unfortunately, companies that are just starting out in their industries...
content marketing strategy 5wpr

Personalizing Content Marketing Efforts

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on...
producing content

Pumping up Product Content

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people...
Marketing Strategies for B2C Businesses

Why is PR Crucial for Food and Beverage Companies?

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and...
entrepreneur ronn torossian 5wpr ceo

Entrepreneurs who are making the world a better place

Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business,...
blogging strategy

Capitalizing on PR

PR is competitive but it can be leveraged throughout the year. A business has to take advantage of unexpected opportunities of publicity when they...
corporate culture strategy 5wpr ceo

Getting testimonials for PR

There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]