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marketing channel

Choosing the Right Marketing Channel

Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out...
video marketing strategy

Improved Video Marketing Tactics

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their...
style guide

Who Needs a Style Guide?

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write...
pr journalism

PR and Journalism – Symbiotic or Divided?

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR...
testing

Creative Testing Delivers

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of...
messaging

PR Messaging Shifts in a Post Pandemic World

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it...
customer happiness

Achieve Customer Happiness by Creating a Positive Buying Experience

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process...
future retail

Who Holds the Future of Retail?

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That's the conclusion of a September 28...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]