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generative ai

How Generative AI Can Benefit Public Relations Strategies

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be...
ChatGPT for crisis communications

Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR...

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability...
Fintech PR

PR is Necessary for Quality Control in the Fintech Industry, Here’s Why

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's...
pop-up shop create brand awareness

How Pop-Up Shops Can Generate Brand Awareness

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand...

The Power of Customer Journey Analytics in Shaping Seamless Interactions and Driving Business Success

Businesses are using customer journey analytics to understand and optimize the customer experience. This tool helps analyze data from every customer interaction, from initial...

SEO Techniques and Strategies to Consider

In the world of online visibility, search engine optimization (SEO) acts as a trusty handbook, guiding companies towards organic traffic and digital dominance. It's...

Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand

Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the...
impact of gen AI on finance industry

How Generative AI is Impacting the Finance Industry

In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]