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Employee Advocacy Spurs ROI

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up...
press releases

Press Releases: 2020’s Most Common Press Release

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and...

Uber May Be Out in London, Vows to Push Back

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles,...
tcb taking care business

TCB: Taking Care of Business

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of...

Compassion is a Lifetime Business

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to...

The Outlook for Economic Recovery

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed...

Perfect Landing Pages

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry...
pr embargo

PR Embargo: What are PR Embargo’s and What does it Entail?

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]