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Create Brand Awareness With Niche Marketing
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In...
Making it Personal
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet,...
A Guide to Narrative Driven PR
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are...
Digital PR Metrics That Determine Campaign Success
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and...
Public Relations Strategy to Boost Art Marketing
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks...
Public Relations Agencies and Public Opinion
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and...
Experiential Marketing: What Are the Pros and Cons?
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing....
Basics of Interactive Marketing Campaigns
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]