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Trends in Restaurant Loyalty Programs
Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign...
Instagram Stories for Product and Event Launches
Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that's one of the...
Straddling Art, Commerce, and Experience Successfully
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art,...
Importance of Product Names
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of...
Companies and Audiences
When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to...
Top Social Media Marketing Tools
Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have...
Examples of Great Brand Repositioning Strategies
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's...
ROI of Influencer Marketing Campaigns
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]