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Essential PR Investments
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the...
Efficient PR Strategies
Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.
Unfortunately, companies that are just starting out in their industries...
Personalizing Content Marketing Efforts
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on...
Pumping up Product Content
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information.
When people...
Why is PR Crucial for Food and Beverage Companies?
The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and...
Entrepreneurs who are making the world a better place
Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business,...
Capitalizing on PR
PR is competitive but it can be leveraged throughout the year. A business has to take advantage of unexpected opportunities of publicity when they...
Getting testimonials for PR
There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]