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Why Thought Leadership is Good Public Relations

Why Thought Leadership is Good Public Relations

In the ever-changing PR arena, traditional press releases and media pitches don't always cut it. Every day, people all swamped with info, making it...
The Intersection of Fintech and Public Relations

The Intersection of Fintech and Public Relations

The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new...
digital marketing

PR Perspectives on Effective Digital Marketing Strategies

In today's hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center,...
generative ai

How Generative AI Can Benefit Public Relations Strategies

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be...
ChatGPT for crisis communications

Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR...

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability...
Fintech PR

PR is Necessary for Quality Control in the Fintech Industry, Here’s Why

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's...
pop-up shop create brand awareness

How Pop-Up Shops Can Generate Brand Awareness

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand...

The Power of Customer Journey Analytics in Shaping Seamless Interactions and Driving Business Success

Businesses are using customer journey analytics to understand and optimize the customer experience. This tool helps analyze data from every customer interaction, from initial...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]