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wall st journal

Building Relationships with Trade Journalists

Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage.
customer support

Integrating PR and Customer Support: A Strategic...

Learn how to integrate PR and customer support teams to boost brand success through strategic cross-promotion, better customer relationships and media coverage.
app based marketing

Mobile App Launch Strategy: Complete Guide For...

Learn proven PR strategies and tactics for launching mobile apps successfully in 2025, from pre-launch planning to influencer partnerships and performance tracking.
new york times book review headlines

The Psychology of Headlines in PR: Creating...

Learn how psychology impacts headline writing in PR and content marketing. Tips to boost engagement while maintaining trust and ethical standards.
influencer marketing strategy

A Guide To Building Long-Term Influencer Partnerships

Learn how to build successful long-term influencer partnerships with tips on contracts, exclusivity, media protocols and performance tracking for brand ambassadors
corporate marketing

Managing Public Relations For Corporate Retreats

Learn how to manage corporate retreat PR with strategic planning, messaging control, content guidelines and crisis management for successful events and ROI
award presentation

How Can I Create A Winning PR...

Learn how to create a winning PR strategy for award nominations with expert tips on planning, execution and leveraging recognition to boost brand credibility and visibility
product recall

Crafting Media Outreach With Product Roadmaps

Learn how product roadmaps can drive media outreach by communicating company vision, planned features & strategic direction while building credibility as industry leaders

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]