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WHAT IS A CULTURAL INFLUENCER?
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on...
Biggest PR Scandals in 2019
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the...
Virtual Influencers: Passing Fad or Sign of the Times?
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems...
TOP OF (MARKETERS’) MIND
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning...
Notable Sports PR Misfires in 2019
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past...
HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS
“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands...
WHAT YOU SHOULD CONSIDER FOR YOUR BUSINESS IN 2020
There’s a line in that old traditional New Year’s song that says “should old acquaintance be forgot,” which is appropriate with the holidays behind...
The Real Problem with Peloton’s Ad
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]