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Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through...

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for...

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing...

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the...

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is...

Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working...

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social...

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing...