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consumer driven

Consumer-Driven Marketing Tips

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as...
busch beer

Busch Redefines Remote Work

    After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people...
envrionment

Environmentally Friendly Marketing Campaigns

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing...
fintech marketing

Fintech Marketing Campaign Strategies

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US...
user generated content

User-generated content

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A...
brand identity

Adopting New Brand Identities

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a...
luxury brand marketing

Luxury Brand Marketing

  Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales,...
diversity and inclusion

Diversity and Inclusion in PR

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]