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How to Craft an Effective Statement in Response to a Crisis

How to Craft an Effective Statement in Response to a Crisis

Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis...
artificial intelligence

Navigating AI Privacy Concerns

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated...
computer with software program

What You Need to Know about SAAS

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription...

What’s Next for SAAS?

SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for...
company team discussing internal communications

5 Best Practices for Internal Communications In the Wake of the SVB Crisis

In today's fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis,...

PR Tips: Best Practices for Handling Untrue Rumors

In today's fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to...
crisis PR

What to Do When an Old Crisis Resurfaces

An old PR crisis can negatively affect a company's reputation and profits. Some companies are unsure how to respond when faced with such a...
woman sits at a computer using an SAAS program

OP-ED How can SAAS Brands Grow Their Online Presence?

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]