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brands

Brands: Loved or Left

When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer...
leadership

Leading by Giving the Third Degree

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in...
crisis pr plan

Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events - from a negative...
gen z

Gear Up for Gen Z

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the...
augmented reality ar

AR is Ready to Take a Bigger Role

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle...
online trust

Online Trust is More Valuable Than Ever

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online...
facebook marketing

Facebook Marketing Tips

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies....
ceo public relations

What CEOs Should Know About PR and Communications

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]