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The GOAT of Customer Service

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady...
growth intelligence

The Growth of Intelligence and How It Is Vital

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic...
digital ad

Digital Advertising Risks

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies...
second hand

Secondhand and Second Party Are More Popular Than Ever

Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things...
content marketing strategy

The Future of Content Marketing Strategies

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about...
social media sales

Selling on Social Media

In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of...
social employees

Empowering Social Employees

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of...
direct marketing

Social Media and the Evolution of Direct Marketing

Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]