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brand purpose

In the Name of Purpose: What Core Purpose Drives a Business?

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much...

Balancing Automation with the Human Touch

It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher...
digital marketing

Digital Marketing Success Takes Time: Tracking Progress for the Long Haul

As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to...
Aspirational Marketing

The New Breed of Aspirational Marketing

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers...

Crisis Management and Communications Go Hand-in-hand

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications.  The two...
non profit

Behave Like a Nonprofit

They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down?  One thing top performing nonprofits...
traffic jam marketing

Everybody Loves A Traffic Jam

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office.  But for companies...
marketing savvy

How Savvy Marketers Find Opportunity Everywhere

Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]