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The GOAT of Customer Service
In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady...
The Growth of Intelligence and How It Is Vital
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic...
Digital Advertising Risks
It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies...
Secondhand and Second Party Are More Popular Than Ever
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things...
The Future of Content Marketing Strategies
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about...
Selling on Social Media
In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of...
Empowering Social Employees
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of...
Social Media and the Evolution of Direct Marketing
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]