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5WPR Publishes First-Ever Fortune 500 PR Spend...
5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis...
How to Craft Breaking News Pitches That...
Learn how to craft breaking news pitches that journalists actually open with newsworthy angles, urgent subject lines, and data-backed hooks for same-day coverage.
Media Training Tips for First-Time Spokespeople
Discover essential media training techniques for first-time spokespeople to master core messages, redirect questions, conduct mock interviews and build confidence.
How to Turn Data Studies Into Press...
Learn how to turn data studies into press coverage with proven techniques for crafting headlines, designing surveys, and pitching findings that journalists want to cover.
Turning Market Evolution Into Brand Narratives
Learn how brands turn market evolution into compelling narratives that resonate with AI algorithms and audiences for improved SEO visibility and engagement.
Repurposing Media Coverage For Maximum Reach
Learn how to repurpose media coverage across social media, websites, email and paid ads to multiply reach, boost credibility and generate more leads from PR wins.
How to Write Media Pitches Journalists Actually...
Learn how to write media pitches journalists actually open with research-backed strategies for subject lines, timing, personalization and structure to boost response rates.
Building Authority Through Commentary PR: A Data-Driven...
Learn how B2B SaaS leaders build authority through commentary PR using data-driven strategies to earn media quotes, backlinks and qualified leads in crowded markets.
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]