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Things to Consider before Creating a Target Audience

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for...

Hyper Targeting

Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at...

How Companies Can Rely on Analytics

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that...

Learning from The North Face Search Campaign

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand...

What Companies Need to do After Generating Media Coverage

When a company executes the right public relations strategy to create a public relations campaign, it's likely that the story will start spreading throughout...

Creating Successful PR Campaigns

Public relations campaigns tend to have a very long-lasting effect on a company's public reputation and image which is why they have to be...

The Principles of Persuasion in PR

In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support,...

Starting a Self Publishing Business

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]