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It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for...

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create...

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is...

It's often easy to end up feeling like a PR or a marketing strategy doesn't work for a nail care business when most business...

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it's...

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it's household products, eco-friendly...

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have...

These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online...