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digital advertising

Digital Advertising Tips

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully...
omni channel marketing

Omnichannel: Here for the Long Haul

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360,...
influencer

Influencer Target Audience for Marketing

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free...
pinterest

Success in Pinterest Marketing

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors...
gen z

Gen Z and SEL

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in...
disney b2b marketing

B2B – A Whole New World

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song,...
conversions

Greater Success with Conversions

Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broken by the...
b2b marketing strategy

B2B Lead Generation

What is B2B marketers' main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm....

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]