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creative messaging

Creative PR Messaging Essentials

Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through...
earned media

What are the 3 types of Digital Media?

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for...
small business strategy

Driving Growth Through Promotion for Small Businesses

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing...
clear communication strategy

Communicating Clearly and Avoiding a PR Crisis

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the...
focus content

Focused content as effective PR strategy

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is...
product development public relations

Public Relations in Product Development

Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working...
bad pr tactic

PR tactics to stop doing

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social...
influencer marketing strategy

Evolution of Influencer Marketing Campaigns

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]