Home Home
Home
LAST NEWS
Turning Product Limitations into Honest Stories
Learn how turning product limitations into honest marketing stories builds customer trust and drives conversions through authentic messaging and anti-hype language.
Build Your Media Strategy Around Industry Regulation
Learn how to build a media strategy around industry regulation for fintech healthcare and gambling. Discover policy analysis and compliance storytelling techniques.
Turn Customer Feedback into Media Angles That...
Learn how to mine customer feedback from surveys and support tickets to create newsworthy media angles that boost PR pickup rates from 15% to 40% and deliver $50K+ ROI.
5 Ways to Turn Blog Posts Into...
Learn how to transform old blog posts into PR wins by mining existing content for hooks, updating statistics, adding expert quotes, and pitching to journalists.
PR Strategies for Tech Tools Powering Creative...
Learn PR strategies for tech tools in creative economies and discover how to amplify artist voices, build newsworthiness, and measure success effectively.
Create a “Why We Exist” Campaign That...
Learn how to create purpose-driven marketing campaigns that convert customers into believers. Discover strategies to craft authentic brand narratives that drive revenue.
Aligning Product Roadmaps with Global Trends
Learn how to align product roadmaps with global trends through systematic scanning, RICE scoring, and trend-driven messaging that generates PR impact.
Position Your Company Culture For External Audiences
Learn how to transform your company culture into a powerful marketing asset. Discover strategies to audit internal gaps and create authentic external content that attracts talent and customers.
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]