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target audience

Grabbing the Attention of the Target Audience

The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to...
design brand

Using Design to Differentiate a Brand

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share...
twitter marketing

Leveraging Twitter in Marketing Strategies

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential...
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Preparing and Responding to Market Changes

These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If...
marketing manager

Problem Solving Skills for Marketing Managers

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of...
digital public relations strategy

Developing an Effective Digital PR Campaign

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s...
virtual event strategy

Marketing Virtual Events

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new...
Promotional Campaigns and Social Media Virality

Promotional Campaigns and Social Media Virality

Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]