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content marketing trends

Content Marketing Trends for 2021

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best...

AMC May Be Out of Cash by Year’s End

The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already...

IOC Hopes to Salvage Tokyo Olympics

It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed. Organizers...

Jordan and Hamlin Team up to Challenge NASCAR

A few months ago, NASCAR driver Bubba Wallace’s name was splashed across most major media outlets' headlines. The only black driver at NASCAR’s top...
platform content

Importance of Platform Specific Content

The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of...
social media marketing

The Art of Social Marketing

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole...
force multiply public relations

Using Public Relations as a Force Multiplier for Growth

Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply,...

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]