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email past

Email: Past, Present, and Future

Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in...
brand + influencer

The Shifting in Brand-Influencer Relationships

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports...
influencer

Working with Influencers to Boost Marketing Reach

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that:...
custom

What Customizable Marketing Means

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content...
5g marketing

Marketing and 5G

Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the...
marketing skills

Essential Skills Every Marketing Professional Should Always Be Improving

In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from...
viral marketing

News Analysis or Viral Marketing? Staying Relevant in PR

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often...
cross street

Look Both Ways Before Crossing

In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world....

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]