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“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However,...
myopic marketing

Is Your Marketing Myopic?

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90%...
spotify marketing

Lessons to Learn from Spotify’s Marketing Strategy

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or...
audience persona

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is...
consumer pr

Help is More Than a 4-Letter Word

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to...
Help is More Than a 4-Letter Word

Thinking Like a Consumer Will Win the Marketing Game

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for...
flyer marketing

Do We Still Need Flyers?

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you...
Is the Influencer Era Over_

Is the Influencer Era Over? The Rise of Fake Followers 

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]