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Luxury Brand Marketing
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales,...
Diversity and Inclusion in PR
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in...
Using Social Media in a PR Campaign
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads,...
The Crate Challenge: Is it Worth the Risk?
The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the...
Product Marketing Strategies for Success
One of the fastest ways to grow a company that sells quickly is through product marketing.
However, finding the perfect product marketing campaign or...
Digital Marketing Basics
In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching...
Creating Content that Customers want to Consume
A brand needs to think about information that niche audiences want to know.
Building an effective content strategy to reach buyers is essential for...
Product Rollout PR Planning
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]