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Paid and Organic Search Benefits
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a...
The new brand voice of Victoria’s Secret
Benefits of Rebranding
Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy...
Less is More in Content Marketing
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to...
Brand Narrative
Why do consumers buy what they choose to buy?
What drives those decisions?
Brand narratives play a crucial role in such decisions.
A brand narrative is a...
The Future of E-Commerce
In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers....
Simplifying PR Efforts
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song...
Upcoming Trends in Advertising
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to...
Consumers and Values
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
That’s why companies have had to shift their...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]