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Converting Event Content Into PR Assets

Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively.
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Repositioning Legacy Brands with Modern PR

Learn how legacy brands can stay relevant through modern PR strategies while maintaining authenticity. Tips for evolving brand narrative and building trust in digital age.
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How Can I Effectively Measure Emotional Sentiment...

Learn how to measure and analyze emotional responses in marketing campaigns using AI tools, scoring systems and best practices for optimizing campaign performance.
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Building Relationships with Trade Journalists

Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage.
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Integrating PR and Customer Support: A Strategic...

Learn how to integrate PR and customer support teams to boost brand success through strategic cross-promotion, better customer relationships and media coverage.
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Mobile App Launch Strategy: Complete Guide For...

Learn proven PR strategies and tactics for launching mobile apps successfully in 2025, from pre-launch planning to influencer partnerships and performance tracking.
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The Psychology of Headlines in PR: Creating...

Learn how psychology impacts headline writing in PR and content marketing. Tips to boost engagement while maintaining trust and ethical standards.
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A Guide To Building Long-Term Influencer Partnerships

Learn how to build successful long-term influencer partnerships with tips on contracts, exclusivity, media protocols and performance tracking for brand ambassadors

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]