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branding

Building a Brand in 2020

A strong brand allows consumer advocates to spread your company's messaging and offerings to a larger audience. It’s interesting how some words have evolved over...

Pinterest Marketing in 2020: Selling on Pinterest

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook...

Digital Media and Influencer Marketing Metrics That Work

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way...
influencer marketing future

What is the Future of Influencer Marketing?

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a...
digital marketing strategies

Forgotten Elements of Digital Marketing Strategy

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due....
social media lead

Social Media Lead Generation

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported...
leadership

Leadership Trends to Look Out For

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone...

Social Influencers To Consider For Future Brand Campaigns

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]