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Email: Past, Present, and Future
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in...
The Shifting in Brand-Influencer Relationships
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports...
Working with Influencers to Boost Marketing Reach
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that:...
What Customizable Marketing Means
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content...
Marketing and 5G
Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future?
Let’s start with the...
Essential Skills Every Marketing Professional Should Always Be Improving
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from...
News Analysis or Viral Marketing? Staying Relevant in PR
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often...
Look Both Ways Before Crossing
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world....
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]