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Adapting to Virtual Selling
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.
However,...
New ways to engage customers
Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels.
It...
Social Media Marketing Content
To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying...
Marketing Strategies for a Younger Audience
Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting...
How to use Email Marketing in a PR Campaign?
Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While...
Top Content Marketing Strategy Tips for Growth
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts...
Changing Marketing Efforts
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers...
Strategies for More Visibility and Conversions
Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]