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sales strategy

Adapting to Virtual Selling

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However,...
new customer engagement

New ways to engage customers

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It...
social media marketing strategy

Social Media Marketing Content

To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying...
young audience marketing strategies

Marketing Strategies for a Younger Audience

Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting...
email marketing strategy

How to use Email Marketing in a PR Campaign?

Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While...
content marketing

Top Content Marketing Strategy Tips for Growth

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts...
changing marketing

Changing Marketing Efforts

Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers...
visibility

Strategies for More Visibility and Conversions

Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]