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art marketing

Public Relations Strategy to Boost Art Marketing

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks...

Public Relations Agencies and Public Opinion

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and...

Experiential Marketing: What Are the Pros and Cons?

With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing....
interactive marketing

Basics of Interactive Marketing Campaigns

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is...
public speaking

What are the Best Ways to Obtain Speaking Engagements

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person...

Role of PR in Crisis Management

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread...
digital pr brand

 Use Digital PR to Give Brands Identity

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success...

Airbnb: Transforming Travel Industry using Digital PR

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]