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Wendy’s Winning With Breakfast Audacity

When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters...
virtual event marketing

Virtual Event Marketing

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant...

Boost DTC Sales using Public Relations

If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers...

Storytelling That Stands Out

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only...

Latest Trailer Shows Even Darker Batman

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for...

Video: Effective Communication with Customers

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021,...

As Retail Continues to Struggle, Dick’s Gets Creative

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re...
testing

Better ROI with Social Testing

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]