Learn how to create authentic messaging to attract Gen Z job seekers through social media, value-based content, and transparent recruitment strategies.
Learn strategies for creating compelling content that grabs media attention without breaking news. Tips on market analysis, expert commentary & storytelling formats for journalists.
Learn how to measure and compare owned vs earned media performance with key metrics, tools and frameworks for optimizing marketing channel ROI and attribution
Learn how to build thought leadership by challenging industry norms with contrarian views, backed by expertise and research. Tips to stand out while managing risks.
Learn how digital PR is evolving with social media, video content and influencer marketing for online brands. Tips for building authentic engagement and loyal communities.
Learn how to boost your SEO with brand mentions. Tips for monitoring, optimizing & converting mentions to backlinks to improve search rankings & organic traffic.
Learn how to create a strategic tiered outreach plan with segmentation, personalization and systematic execution to improve response rates and optimize marketing results
Learn how venture capitalists influence media coverage of portfolio companies and leverage press to boost valuations, validate business models and attract additional investment.
Learn how to create and use fictional marketing personas to develop targeted campaigns while maintaining customer privacy and data protection standards in this guide.
Learn how to transform email newsletters into powerful media channels that drive engagement and ROI with editorial content strategies and growth tactics
