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Story Sharing in 2019

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram....
brand marketing

This is How Brand Marketing Will Thrive in 2020

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that...
podcast

How to Launch a Successful Podcast

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of...
niche marketing

Expanding beyond your niche audience

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand...
marijuana legalization

Preparing for the Legalization of Marijuana

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is...
freelance

Attracting New Clients as a Freelance Marketing Professional

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her...
analytics

How to Make the Most Out of Marketing Analytics

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role...
customer service

What Does Customer Service Have to Do with Marketing?

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it?...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]
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