news entertainment - 5wpr ceo ronn torossianInfotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of their lives, you can bet PR and ad agencies are listening.

Recently, Stephen Colbert began his first week as the host of CBS’s The Late Show, a seat most recently occupied by the estimable David Letterman. What connection does The Late Show have with the media biz? They are one and the same these days. The line between talk shows and news programming has been entirely erased in the minds of the viewing public. They now expect to see politics mixed with entertainment at every stop on their proverbial TV dial.

One of the chief reasons CBS chose Colbert to fill its top Late Nite spot is because of the ad revenue he brings. Remember those Millennials entering the consumer market? They LOVE Colbert, and even though they understood his gruff, brash TV “Character” was fake, they tuned into The Colbert Report to get their news anyway. He was their window to worldview. And now he is on deck to reshape late night infotainment. For the networks, Millennials mean better ad revenue and a huge bump in viral social media content. Sure, Boomers and Xers may not watch their show from beginning to end, the same way everyone tuned into Carson, Letterman and Leno … even the target market likely won’t watch the whole program … but they will NEVER stop talking about it. And it’s those conversations shaping culture in today’s America.

Colbert’s ascension means something for the “traditional” news networks too. They will need to shift (again) to expand their diminishing (read: dying) market. That means more news that looks and feels less like Cronkite and more like Stewart. See, we didn’t even need his last name. You knew about the Other Guy, who did news that was not news too. Arguably the Godfather of Infotainment, John Stewart left his wildly successful Comedy Central show early this year as well. He also left his mark.

Neither The Colbert Report or The Daily Show garnered the sort of ratings enjoyed by O’Reilly or Megyn Kelly, but they did their job so well even the king and queen of TV news could not ignore them. In fact, Stewart’s feuds with Fox’s established heavyweights actually earned him time on their show, helping him reach a larger audience than Comedy Central could have dreamed.

All of this signals a definitive sea change in the way information is delivered to the consumer masses. Anyone wishing to reach those said masses better stand up and take notice … and adjust accordingly.

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5 Ways to Transform Your Public Relations

Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be.

Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you never finish anything without a series of unnecessary complications or sidebars. Stop all that. While you may need some new people, it’s also possible you just aren’t doing enough to give your current team what they need to get it done right. Here are a few questions you need to consider.

Are you listening to specific complaints? Now, I’m not talking about that guy who always seems to have a gripe or that woman who perpetually melts down at the first sign of difficulty. Those people need professional help, not management coaching.

That said if you have competent, professional people who keep talking to you – or each other – about specific issues related to projects, workflow or issues within the office … LISTEN TO THEM. You hired those people for a reason. It doesn’t matter if you “think” they’re wrong if you haven’t really taken the time to educate yourself.

Are your team members working well together? I’m not talking about communication here. I’m talking about occupational chemistry. Do you have the right people working on the right jobs and the right people working together? Is everyone on your team paired with the worker who best complements his or her skillset? Have you ever considered how each person and job in your department works together to create the finished whole?

Are you learning from your mistakes … and are they? If you have people who are doing the same wrong things again and again, make them stop. Don’t perpetuate a losing cycle. Make it right. Nothing is sacred in business but success. “We do it this way” is never a good excuse for failure.

Are you missing an important skillset? Is your team complete or are you essentially playing down a man? Do you have everything you need to succeed or are you just trying to make do?

Are you employing shady jerks or good people? This is a vital question. If you have someone who turns in good numbers but doesn’t work well with other people, that might work well for a time, but he or she is not a team player. Hire people of ambition AND character and you will go farther than you can with a bunch of self-important jerks.

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Growing BusinessYou’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of the “creative” stuff intuitively, but the day-to-day operational stuff requires thought and planning and … work!

I get it. I understand how transitioning from visionary can be difficult. But it’s not impossible, and, you know what, you may even enjoy it.

More to the point, this transition is necessary to your continued success. Nothing kills more businesses than an owner who can’t manage once the customers start coming. You need to be able to give your employees and your business a strategy to map out what success will continue to look like going forward.

First, while you still need a vision, you also need a mission. A clear mission. Sure, you have a great idea, a new thing to offer or a better way to do an old thing. But that won’t be new forever. Besides, people are often not that jazzed about “new and improved”. Convincing them requires more than a vision. It requires a well-planned and well-executed day-to-day mission.

Next, get good with the details, or hire someone you trust who can. If you are great with big picture stuff, but can’t manage details, that doesn’t mean you get a pass. The small stuff will kill you, so it needs to be mastered. Plus, understanding the details of your business and place in the market will enable your entrepreneurial brain to work on ways to improve that standing and introduce more New and Better into your market. “Details” may even give you an entirely new product line.

Finally, don’t get so innovation crazy that you break a good thing. If your business is working, let it work. Stop tinkering. Work on ways to do what you do well, precisely and mistake free. That will take all the time you have and keep you from tinkering so much you break something already working perfectly.

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Subway Jared Fogle Crisis PR

Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child porn as well as sex with minors and soliciting sex with minors. While reports vary, the stories are legion. Bottom line for every lede: Fogle is a monster who needs to be caged.

You’ll get no sympathy from me. Throw the book at him, then pick it up and smack him with it repeatedly.

But, Subway now, those guys have a mess on their hands, not of their creation. Of course, really it is…though it probably isn’t their fault. Nearly two decades ago now the marketing folks at the sandwich chain heard the story of a college kid who dropped an entire human in weight (and then some) eating “only” Subway sandwiches. When they investigated, glory be, it turned out to be absolutely accurate. They could not get Jared on film fast enough.

Every year up to this April, Jared was at the forefront of Subway’s ad campaigns. Sure, they did some other stuff, including the cloyingly addictive five-dollar foot long commercials, but they always came back to Jared. And can you really blame them? He was the perfect combination of miracle story, and Joe Average Makes Good.

Unfortunately for Subway, Joe Average is very evil. Now they are stuck with a big PR problem. Problem 1, how do they replace what was, pretty much, the entire face of their brand. Problem 2, how do they stop the general consumer public from saying stuff like: “You know, Jared the Subway guy who’s in prison for raping kids.”

That risk underscores the inherent danger of making any single “face” definitive to your brand. Jared will never be Jared without Subway, but, Subway has to become Subway without Jared as soon as possible. They need an aggressive all guns firing all hands on deck PR campaign to launch yesterday. Something as connective but very unlike the Jared campaign. It’s a tall order, but they have no choice.

That’s what happens when you hitch your wagon to a mule who wants to drag you into a ditch.

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Denver PR FirmsDenver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas.

It’s no big surprise at all that the Mile High City has been placed in this illustrious and esteemed category. Many factors contribute to Denver’s placement on Forbes’ list. In 2014, the city surpassed its yearly oil production record, impressively enough. As 5WPR, was looking to add a new office – after our initial research – we aligned ourselves with Forbes, and decided that Denver was a perfect fit for 5W PR.

When Forbes reviewed cities for purposes of creating their list, they assessed the Denver area’s recent unemployment, yearly pay, economic growth and job growth statistics for in-depth insight. Not only did Forbes pay attention to Denver proper, but they also paid attention to areas that are part of the city’s vast metropolitan area, specifically Broomfield and Aurora. The rate of population growth in Denver in 2014 was 1.74 percent. Unemployment, job growth and median pay had rates and amounts of 4 percent, 2.66 percent and $64,300 respectively. The median yearly pay was based on employees who had received college degrees.

There are many reasons why Denver is a wonderful place for career purposes. The city is among the nation’s most educated metropolises. More than 38 percent of the people who reside in Denver have degrees from institutions of higher learning. Many of those people attended area schools such as Colorado State University, Denver University and Colorado University. Not only are the people of Denver an educated bunch, but they’re also extremely young. The city’s median age is just 35 years old, after all.

People who are interested in moving to Denver and working there may also be interested in the affordability of the area, especially when compared to other large cities in the United States such as New York, New York, Chicago, Illinois and Los Angeles, California. Denver’s cost of living is similar to the average in the United States. That, as a result, translates to being a little more than 50 percent the cost of residing in San Francisco, California. Living expenses and real estate are both comparatively affordable in Denver.

Entrepreneurs may be interested in conducting business in Denver due to its abundance of startup events. Notable examples include the Denver New Tech Meetup, Denver Refresh and Denver Open Coffee. Other useful assistance for startups is available through the Denver Software Club and the Colorado Technology Association, among various others. That’s in no way the end of the benefits for startups in Denver, either. The city is merely half an hour away from Boulder. Boulder is home to TechStars Boulder, which has been in operation since 2007 and has enjoyed great success in enticing startups from other locales.

Denver’s bioscience, aerospace, financial services, IT (information technology) and energy industries are all doing beautifully. Jobs opportunities are growing in Denver and so are overall household incomes. These things are both crucial ingredients for a city that’s poised for future success and achievement.

Denver even is a good place for people who interested in culture and the arts. The city’s downtown area is flourishing, first and foremost. The city also has an abundance of highly esteemed museums. Live entertainment is also readily available in Denver. Some of the city’s most noteworthy cultural attractions include the Denver Museum of Nature and Science, the Children’s Museum of Denver, the Denver Art Museum, the Museum of Contemporary Art Denver and the Kirkland Museum of Fine and Decorative Art. These are just a few examples of the many standout cultural destinations located throughout the large city.

Some people appreciate conducting business in Denver due to the city’s generally pleasant climate. Denver wows people with 300 plus sunny days every year. It’s also close to the Rocky Mountains, which are majestically beautiful and ideal for all types of recreational activities. Examples include hiking, picnicking, wildlife observation, fishing, camping, picturesque drives and even horseback riding.

If you want to live and work in a lively and beautiful American city that’s on the rise, then Denver, Colorado is definitely one you should investigate. The Denver metropolitan area has it all, from plentiful career opportunities and intelligent citizens to terrific weather and affordable living prices. 5WPR is currently looking for the top Public Relations stars in Colorado. Checkout our website for more information!

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