PRs For Cyber Currency Companies
Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer.
US Men’s Coach
When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out … the first time they will miss the World Cup in 30 years.
Army Sgt. Bowe Bergdah
Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation.
The Walking Dead at 100
The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The Walking Dead into one of the biggest “mature” comics ever, right up there with Y The Last Man and The Sandman.
pr case study
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics. Who do you want to reach with the campaign and why? Yes, that “why” is important. Before you … READ MORE »
Cassidy and Kimmel spare over health care
It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bill Cassidy went on a morning news show to fire back. During his monologue, Kimmel dropped names, particularly Cassidy’s, because the senator had been on Kimmel’s show to talk about the bill before. Kimmel said: “Last night… I took a senator from Louisiana, Bill Cassidy, to task for promising to … READ MORE »
ICO PR
Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet. Now there are several different types of the payments, and when they are introduced to world markets, they come out in the cryptocurrency version of a stock IPO … an ICO or initial coin offering. In a recent ICO, TenX … READ MORE »
NASA after Cassini
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. In its final transmitted photos, Cassini measured the planet’s atmosphere, even as it made its final descent to crash land on Saturn. Now, 932 million miles from home, Cassini’s mission is done. Connection terminated…but mission accomplished. Media reports out of NASA’s … READ MORE »
NE Patriots
The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs. How far into the season would the Patriots get without a loss? For the team that has racked up massive numbers of wins in the past decade, the question was not out of the ordinary. It seemed a … READ MORE »
Will your crisis plan be ready when it matters?
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?” An old plan may not be ready for prime time, and you don’t want to find that out when it matters. But reading and reviewing your plan isn’t enough to effectively determine if it will be … READ MORE »