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Small Business PR Campaign Pre-Launch Checklist

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many...

Two Top Members Leave Facebook PR Team

In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs...

How Brands Can Earn More Press Coverage

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all...

How To Brand When Expanding into the American Market

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace?...
event marketing

How PR can boost your event

It might be surprising to know that a PR team can do a lot more than writing...
Crisis PR - 5WPR CEO Ronn Torossian

Do You Have a Pre-Crisis Checklist?

Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come...

Why NOT to change your branding

It’s a new year and many people might be considering shaking things up with new branding. Clients...

Netflix PR Disaster

It hasn’t been a great week for Netflix. Hot on the heels of a...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]