Apple Joins the Race for Self-Driving Cars
Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car. And, as is their habit, the company landed in the market with a massive splash.
Amazon Attacks Another Market Segment: Business Supplies
Think your business or industry is safe from the growing and encroaching shadow of Amazon? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and they do it so well, they’re actually expanding into industries they literally replaced.
Lululemon struggling to compete
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked. And it did work … for a while.
NYC Journalism Mourns One of its Own
Journalism as a trade is undergoing a strange shift, both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88.
Creating a Successful Influencer Marketing Campaign
Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans, but every niche and industry has people who are known for their expertise – behind and in front of a camera.