As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard. The good news is that investing in audio content isn’t as complicated as it seems. In fact, there are plenty of … READ MORE »
ihop publicity stunt
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb”. Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation. Obviously, this mystery alone was … READ MORE »
media relations
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media. Accept They Have Deadlines Reporters have deadlines, it’s the defining foundation in their line of work. These deadlines don’t care about your schedule, your excuses, or … READ MORE »
Crisis PR
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. A network of multiple channels, real-time delivery, and speedy sharing makes it harder for PR agents to manage the spread of information. The good news is that brands who learn how to use social media to their advantage can actually transform the channel … READ MORE »
data marketing
In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience. Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The good news is that data has emerged as the ultimate answer to most marketing problems. With enough information about a specific audience, any company can make the most … READ MORE »
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying to get your narrative out the way you want it can be a real battle… or at least feel like one. Getting the word out about your brand doesn’t need to feel or to be impossible. There are still a few simple steps you … READ MORE »
media relations
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer. That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE »
As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets. Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media. Now, Newmark is putting money … READ MORE »
kanye west ronn torossian
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind of controversy that creates headlines that can doom album sales. Kanye West is no stranger to either kind of controversy. From interrupting Taylor Swift during an award show to wowing critics and music fans with his production skills and wit, West lives on razor’s edge … READ MORE »
content marketing 5w public relaitons
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder. In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE »