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Tips for building and maintaining relationships with clients

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road...
influencer marketing

The Value of the Micro Influencer in Digital Marketing Campaigns

With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the...

Motivating Others with Great Leadership Skills

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally....
marketing publication

Three alternatives to top-tier publications

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or...
social media program

Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

  Public relations is not an industry for the faint of heart. While many...
public relations

4 Modern PR Skills Worth Mastering

Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better...

Does Artificial Intelligence Have a Place in Public Relations?

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it...
content marketing 5w public relaitons

Proven PR Strategies Worth Implementing

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]