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Tips for building and maintaining relationships with clients
Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road...
The Value of the Micro Influencer in Digital Marketing Campaigns
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the...
Motivating Others with Great Leadership Skills
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally....
Three alternatives to top-tier publications
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or...
Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish
Public relations is not an industry for the faint of heart. While many...
4 Modern PR Skills Worth Mastering
Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better...
Does Artificial Intelligence Have a Place in Public Relations?
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it...
Proven PR Strategies Worth Implementing
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]