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Social Proof: The Most Effective Marketing Tool
Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern...
Has Your Marketing Gone Stale? Here are Some Ways to Spice Things Up
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as...
Encouraging Creativity Among Marketing Employees
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of...
Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer
We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be...
Marketing Ideas: ‘New’ Product Marketing?
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to...
A Guide to Breaking into the PR Industry
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than...
Capitalize Marketing Strategy for Trends without Losing the Long Game
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations...
Selling Exclusivity: Marketing to Finicky Consumers
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends,...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]