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Avoid Brand-Killing Tweets

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers...
target audience

Identify Your Target Audience and Use Influencers to Boost your Reach

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By...
diverse workforce

Five Tips on Managing a Diverse Workforce

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a...
influencer marketing strategy

Mastering Influencer Marketing

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers...
consumer pr impressions

The Consumer PR of First Impressions

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While...
social media share

Five Tips to Get More Twitter Shares

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and...
viral content

Tips To Create Viral Content

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When...
marketing psychology

Six Ways Psychology Can Help With Marketing

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is,...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]