celeb pr

A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.

Savvy Consumers
Bombarded with messaging and commercials their entire lives, today’s consumers … READ MORE »

super bowl advertising alternative

It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be a … READ MORE »

Free and Paid Media Play Part In Presidential Race

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.

Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts.

Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

The candidates also have … READ MORE »

crisis pr political

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team, clear lines of communication, and a plan of action. If … READ MORE »

influencer marketing pr

The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process. These influencers are a wide range of individuals and could actually be part of the expected buyers or … READ MORE »