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Avoid Brand-Killing Tweets
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers...
Identify Your Target Audience and Use Influencers to Boost your Reach
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By...
Five Tips on Managing a Diverse Workforce
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a...
Mastering Influencer Marketing
Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers...
The Consumer PR of First Impressions
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While...
Five Tips to Get More Twitter Shares
You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and...
Tips To Create Viral Content
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When...
Six Ways Psychology Can Help With Marketing
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is,...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]