ICO PR
Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet. Now there are several different types of the payments, and when they are introduced to world markets, they come out in the cryptocurrency version of a stock IPO … an ICO or initial coin offering. In a recent ICO, TenX … READ MORE »
NASA after Cassini
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. In its final transmitted photos, Cassini measured the planet’s atmosphere, even as it made its final descent to crash land on Saturn. Now, 932 million miles from home, Cassini’s mission is done. Connection terminated…but mission accomplished. Media reports out of NASA’s … READ MORE »
NE Patriots
The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwritten headline about the defending champs. How far into the season would the Patriots get without a loss? For the team that has racked up massive numbers of wins in the past decade, the question was not out of the ordinary. It seemed a … READ MORE »
Will your crisis plan be ready when it matters?
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?” An old plan may not be ready for prime time, and you don’t want to find that out when it matters. But reading and reviewing your plan isn’t enough to effectively determine if it will be … READ MORE »
5 ways to look right on TV
You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority Okay, that invite is in your inbox. You are over the moon excited. But you also have bills to … READ MORE »
Top tech PR disasters that still sting
In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else the industry or region does to make our modern world better and easier. Here are a few examples of some of the most egregious recent PR disasters in the tech sector. Yahoo hacks off customers You never – ever – want your brand … READ MORE »
Wells Fargo goes from bad to worse
Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. Now, though, it seems the company has followed that up by having to admit it may have accidentally closed or restricted real accounts as well. Customers who own these accounts reported not being able to access funds that rightly belonged to them, according to a report … READ MORE »
Podcasts Matter in Communication and as Part of a Marketing Mix
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. It’s just about listening, so it offers something unique in your marketing mix. For our PR firm, we realize more and more podcasts matter. In early 2016, Edison Research published findings that of people 12 … READ MORE »
Blue Apron struggling to find its niche
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to. So, the interest was definitely there. Since then, though, things haven’t quite been so rosy. The company has struggled to get through multiple challenges in opening a new factory, and, subsequently, the IPO raised … READ MORE »
Lockheed investing in the future
Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field. Recent reports say Lockheed Martin is investing heavily in research and development to produce the next generation of satellite technology. In a release, L-M said it … READ MORE »