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Tech Lingo Public Relations Professionals Should Know
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech...
University of Maryland Shifts Position to Avoid PR Backlash
When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks...
Twitter Use Continues to Fall, Company Blames Cleanup Efforts
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence....
What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was...
Friend or Foe: Spotify celebrates 10 years
“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP,...
How to Change a Law
Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise...
Ronn Torossian With Top Five PR Stories of 2018
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world...
PR Planning for Entrepreneurs
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]