Subway Jared Fogle Crisis PR

Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child porn as well as sex with minors and soliciting sex with minors. While reports vary, the stories are legion. Bottom line for every lede: Fogle is a monster who needs to be caged.

You’ll get no sympathy from me. Throw the book at him, then pick it up and smack him with it repeatedly.

But, Subway now, those guys have a mess on their hands, not of their creation. Of course, really it is…though it probably isn’t their fault. Nearly two decades ago now the marketing folks at the sandwich chain heard the story of a college kid who dropped an entire human in weight (and then some) eating “only” Subway sandwiches. When they investigated, glory be, it turned out to be absolutely accurate. They could not get Jared on film fast enough.

Every year up to this April, Jared was at the forefront of Subway’s ad campaigns. Sure, they did some other stuff, including the cloyingly addictive five-dollar foot long commercials, but they always came back to Jared. And can you really blame them? He was the perfect combination of miracle story, and Joe Average Makes Good.

Unfortunately for Subway, Joe Average is very evil. Now they are stuck with a big PR problem. Problem 1, how do they replace what was, pretty much, the entire face of their brand. Problem 2, how do they stop the general consumer public from saying stuff like: “You know, Jared the Subway guy who’s in prison for raping kids.”

That risk underscores the inherent danger of making any single “face” definitive to your brand. Jared will never be Jared without Subway, but, Subway has to become Subway without Jared as soon as possible. They need an aggressive all guns firing all hands on deck PR campaign to launch yesterday. Something as connective but very unlike the Jared campaign. It’s a tall order, but they have no choice.

That’s what happens when you hitch your wagon to a mule who wants to drag you into a ditch.

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Denver PR FirmsDenver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas.

It’s no big surprise at all that the Mile High City has been placed in this illustrious and esteemed category. Many factors contribute to Denver’s placement on Forbes’ list. In 2014, the city surpassed its yearly oil production record, impressively enough. As 5WPR, was looking to add a new office – after our initial research – we aligned ourselves with Forbes, and decided that Denver was a perfect fit for 5W PR.

When Forbes reviewed cities for purposes of creating their list, they assessed the Denver area’s recent unemployment, yearly pay, economic growth and job growth statistics for in-depth insight. Not only did Forbes pay attention to Denver proper, but they also paid attention to areas that are part of the city’s vast metropolitan area, specifically Broomfield and Aurora. The rate of population growth in Denver in 2014 was 1.74 percent. Unemployment, job growth and median pay had rates and amounts of 4 percent, 2.66 percent and $64,300 respectively. The median yearly pay was based on employees who had received college degrees.

There are many reasons why Denver is a wonderful place for career purposes. The city is among the nation’s most educated metropolises. More than 38 percent of the people who reside in Denver have degrees from institutions of higher learning. Many of those people attended area schools such as Colorado State University, Denver University and Colorado University. Not only are the people of Denver an educated bunch, but they’re also extremely young. The city’s median age is just 35 years old, after all.

People who are interested in moving to Denver and working there may also be interested in the affordability of the area, especially when compared to other large cities in the United States such as New York, New York, Chicago, Illinois and Los Angeles, California. Denver’s cost of living is similar to the average in the United States. That, as a result, translates to being a little more than 50 percent the cost of residing in San Francisco, California. Living expenses and real estate are both comparatively affordable in Denver.

Entrepreneurs may be interested in conducting business in Denver due to its abundance of startup events. Notable examples include the Denver New Tech Meetup, Denver Refresh and Denver Open Coffee. Other useful assistance for startups is available through the Denver Software Club and the Colorado Technology Association, among various others. That’s in no way the end of the benefits for startups in Denver, either. The city is merely half an hour away from Boulder. Boulder is home to TechStars Boulder, which has been in operation since 2007 and has enjoyed great success in enticing startups from other locales.

Denver’s bioscience, aerospace, financial services, IT (information technology) and energy industries are all doing beautifully. Jobs opportunities are growing in Denver and so are overall household incomes. These things are both crucial ingredients for a city that’s poised for future success and achievement.

Denver even is a good place for people who interested in culture and the arts. The city’s downtown area is flourishing, first and foremost. The city also has an abundance of highly esteemed museums. Live entertainment is also readily available in Denver. Some of the city’s most noteworthy cultural attractions include the Denver Museum of Nature and Science, the Children’s Museum of Denver, the Denver Art Museum, the Museum of Contemporary Art Denver and the Kirkland Museum of Fine and Decorative Art. These are just a few examples of the many standout cultural destinations located throughout the large city.

Some people appreciate conducting business in Denver due to the city’s generally pleasant climate. Denver wows people with 300 plus sunny days every year. It’s also close to the Rocky Mountains, which are majestically beautiful and ideal for all types of recreational activities. Examples include hiking, picnicking, wildlife observation, fishing, camping, picturesque drives and even horseback riding.

If you want to live and work in a lively and beautiful American city that’s on the rise, then Denver, Colorado is definitely one you should investigate. The Denver metropolitan area has it all, from plentiful career opportunities and intelligent citizens to terrific weather and affordable living prices. 5WPR is currently looking for the top Public Relations stars in Colorado. Checkout our website for more information!

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Six Signs Your Brand Needs a Digital AuditThe definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the most likely return on investment that an organization can expect to receive. The type of auditor required depends on the circumstances. There are several different kinds. There are internal auditors who are employed by companies for the purpose of auditing them from the inside. Government auditors audit federal and state agencies. There are also independent auditors who are not affiliated with any government agency or other organization.

Misinterpretation of data
Not interpreting your data correctly impedes your ability to make your business succeed. To improve marketing and sales results, you have to know how to manage your data effectively. Decide what data you want to track and how you’re going to track it. Then make sure the data you collect is presented in an organized and consistent manner so it can be interpreted the same way by different examiners.
Under-utilization of a Marketing Automation PlatformA Marketing Automation Platform (MAP) is a powerful digital business mechanism. Some of the features of a MAP include: database segmentation, multi-touch campaigns and revenue attributions, lead scoring, cloning, A/B and multivariate testing and sales empowerment activities. If you are not employing these tools, you’re not using your MAP to its full potential. Common examples of how marketers under-utilize a MAP are: only utilizing fundamental functions and failure to explore and learn how to integrate different functions effectively.

No return on investment

The primary function of any MAP is to be used as a vehicle to traffic more revenue into your business. Besides increasing revenue, marketing automation brings several other benefits to the table, including: an increase in highly qualified leads and a rise in Structural Query Language (SQL) conversion rates. So the utilization of marketing automation can be very advantageous. It gives better support for more sophisticated strategies, as well as provides new insights for targeting customers and gaining leads.

Automation plans uncoordinated with marketing and sales strategies

When an auditor reviews your organization they will closely examine your strategy as well as determine an automation activity that will fit your strategy the best. As your strategies evolve over time, make sure you are keeping your MAP up-to-date. No matter what marketing and sales strategies you use, your platform should always be in sync with your strategies.

Conflict between marketing and sales

A well designed MAP can make your marketing strategy work. However if it is not assembled effectively your MAP can be holding you back. The red flag here involves marketing teams and sales teams. While your marketing team may support a given automation activity, your sales team may not feel the same way. A common conflict is when a marketer is confronted by reluctance from his or her sales team when they are tasked to automate an aspect of a campaign. To ensure universal agreement from all parties you have choose the right approach.

Another common frustration among marketers is not receiving satisfying results especially after a great deal of effort has been spent integrating new automation activities. This can occur when an organization utilizes a grab bag of features that aren’t put together in a sensible way and aren’t assembled into a solid cohesive unit. The usual culprit here is the succession of different marketers over time choosing the marketing automation platform to best suit their individual specifications and objectives.

Lack of Strategy

Of all the aspects of building and operating a digital organization, leadership is the most important component. The transition from manual to digital automation is not immediate. It takes time. The danger here is that the sense of non-urgency can lure executives into a false sense of security and the mindset that they can take their time. On the contrary when transforming into a digital business speed and efficiency are crucial.
While the decision of who to appoint to head the digital transformation of your company may generate a fair amount of discussion, the duties and responsibilities of that position generally fall under the jurisdiction of a Chief Executive Officer. However, certain circumstances may dictate otherwise.

The type of executive officer position you create depends greatly on the nature of your organization’s transformation. If your transformation is focused primarily on the customer leadership should be given to a Chief Marketing Officer. If the transformation is technological a Chief Information Officer should be appointed. When a cross-operational approach is needed elect a Chief Digital Officer.

No matter what form of executive officer you choose to elect, the most important thing to remember is to assign them clear concrete responsibility and authority, as well as accountability.

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Build Better Teams - 5WPR CEO Ronn Torossian

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a few sputtering fits and starts until the whole thing just seizes up before the inevitable crash and burn.

Step one in getting the most out of your team is figuring out what matters most to them. Here’s the rub … they may not even know. Many employees are so conditioned to “trying to make the best of it” at work, they never really think about what could be done to truly inspire and motivate them.

Sure, they gripe. To you, to each other, to social media … but complaints are not always what people really care about. Think about politics for a moment. For four years you will read diatribes online about specific issues, then, when the time comes to actually pick someone, their choice is made for entirely separate reasons. Human Nature 101.

But don’t be discouraged, there are some good people who specialize in studies giving employers and managers a good baseline for learning what matters most to your employees. Start there.

People want to belong, to matter, and be important. Humans are tribal, for better or worse. We want to be part of a successful team. We’ll even tolerate being a part of a failing team if there’s some hope for a better future. Belonging is not just about the right color t-shirt or company name tags. Those are just props. Belonging is a feeling, something deep that draws people together and provides identity and strength.

How can you create that sense of belonging? It starts with something clear to cling to. Think about sports team fans. The most popular teams tend to have an “identity” closely aligned with the character and reputation of the town. Fans revel in that connection. Potential fans gravitate toward it. In business, that identity comes from culture and vision. Where you are going, what you are doing, and how you plan to get there each and every day all contribute to your culture and vision.

Don’t be afraid to allow your vision and culture to be obvious. Plant your flag in How We Do Things, and you will attract the right sort of people for your team. You will also encourage those who don’t appreciate the vision and culture to find another they like better.

Definitive cultures need strong leadership. You don’t have to be Conan the Barbarian or Josef Stalin to be considered strong. Principled, wise, and secure work even better. Let people know you understand where you are all going and you appreciate their genuine contribution to getting there.

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Winning In Public Relations With The NewWith the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on their phones. But, trends are not always to be trusted. Rumors of News’ death may have been premature.

While the momentum is still decidedly on the side of New Media News, at least one contender to the throne of Tomorrow’s Media has fallen from contention. Former New Media Cinderella “Circa News” recently reported that it would be putting its news app on “indefinite hiatus.” That, usually, is code for “we’re done with this.” It’s almost always cheaper and more profitable to come up with a new idea than to try to resurrect a proven loser.

Then again, Circa News may not really have been a bad idea. It may have just been too expensive for its developers to continue to produce. That’s the current story being floated, anyway. The promise had been “breaking news faster and better and more mobile-friendly than ever before…” then they ran out of cash and had to pull the plug.
Wait, you argue, isn’t there more cash out there for a concept with some momentum behind it? Usually, yes. Unless that idea is going nowhere.

In their swan song missive, the decision makers at Circa divulged a fact all media tycoons understand – real news is expensive to produce. Here’s what Circa’s CEO Matt Galligan had to say:

“Producing high-quality news can be a costly endeavor and without the capital necessary to support further production we are unable to continue.”

This is the dynamic all digital news agencies and app producers have to face. The news business is hard, profit is tough to come by and making it work on a reasonable budget is next to impossible. Competition is fierce, and the public appetite is immediate. Delays don’t just cost money, they kill companies.

At the center of all of those dynamics is the reader. The fickle, ever-changing reader. There was a time when media control was absolute. Now a single-menu restaurant has become an all you can eat buffet of options. To be consumed, media has to be chosen. That means media – both old and new – is subject to the same dynamics that govern the marketing of any other high-competition product or service. Those who figure out how to work within that paradigm will survive. Those who ignore it, favorable winds or otherwise, will sink.

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