In NYC, Publix isn’t a big deal.  But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

Here’s why …When George Jenkins founded the first Publix store in the 1930s, he began a longstanding commitment to service and trendsetting his legions of customers … READ MORE »

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career that you can love and at which you can be successful. If you have good communication skills, can multitask, be flexible and stay organized, then it is worth considering a … READ MORE »

Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential race. We’re talking about Bernie’s impact on Formula One auto racing.

Ecclestone, in case you were wondering, is the guy at the wheel of the open wheel series. In his three decades driving America’s second favorite motorsport, Bernie landed deals in excess of $23 billion.

According … READ MORE »

Is your company trying to decide what kind of social media policy to follow? You’re not alone.

As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company.

So here are some tips to incorporate in your social media policy.

Build a team.

Having a team that handles your company’s social media strategy is important. It cannot be done by one person alone. With a proper team in place, … READ MORE »

For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired.

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm.

It also requires some basic knowledge about how the media industry works, so that their buttons can be pressed with results delivered like they were picked out of a vending machine.

Here are 3 Proven Methods for acquiring earned media: Reach Out … READ MORE »