FOUNDER, PRESIDENT & CEO
Ronn Torossian is founder, president & CEO of New York-based 5WPR
With 20-plus years of experience creating powerful narratives, Torossian is one of the most well respected Public Relations professionals in America. Under his leadership, 5WPR has grown into one of the 20 largest independent PR firms in the nation.
Torossian was named PR Executive of the Year by the American Business Awards, which recognizes the accomplishments and contributions of business executives worldwide, and Ernst & Young Entrepreneur of the Year semifinalist.
He is considered a thought leader on every aspect of PR and communications, including crisis management, public affairs and social media, and is called on to counsel blue chip companies, top business executives and religious leaders both at home and abroad.
Torossian has developed strategic marketing campaigns for a diverse and impressive client roster that includes Sparkling Ice, KRUPS, L’Oréal, Unilever, Walgreens and JetSmarter and has represented top global brands such as Coca-Cola, McDonald’s and Microsoft. His firm was named “PR Agency of the Year” three consecutive years by the American Business Awards (2013-2015).
He regularly provides expert commentary for CNBC, Entertainment Tonight (ET) and Fox News, among other media outlets, and is a contributing columnist for Forbes and the New York Observer.
Torossian’s “Behind the Lines” blog gives readers an insider perspective on media, marketing and trending topics while his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” is a PR best-seller.
A lifelong New Yorker, Torossian lives in Manhattan with his children. He is active in numerous charities as a philanthropist. He also is an avid biker, chess player and movie buff.
“PR is a mix of journalism,
psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.