Perspectives

Ronn Torossian on a wine brand named in 36.9% of AI answers but cited from its own site in exactly 0% of them, and what that split means for brand trust.

Charles Schwab 82 (A). Merrill 78 (B+). Vanguard Personal Advisor 72 (B). Vanguard's decades-old investor-education legacy still beats newer firms' ad spend in AI retrieval.

On what our new Auto Insurance AI Visibility Index reveals about advertising budgets, AI citation, and where real brand authority gets built now.

New data on esports brands reveals an AI visibility gap: teams are named by AI chatbots often but rarely cited as the source, a gap that matters for any brand.

Marsh McLennan 86 (A). Aon 81 (A). Gallagher 76 (B+). The highest floor of any professional-services volume yet — six of eight firms are public, and disclosure shows.

Starbucks public relations at 40,000-store scale: how the 2018 Philadelphia incident triggered an 8,000-store shutdown, how labor and consumer messaging run in parallel, and why AI search now shapes the brand's reputatio

Nike's PR strategy trades short-term risk for long-term brand equity through athlete-driven activist campaigns. How the Kaepernick bet paid off, why Nike doesn't apologize under pressure, and what changed in its approach

Casino public relations manages regulatory trust, community relations, and crisis response under constraints no other hospitality sector faces. The core pillars, the crisis cycle, and why AI search visibility now depends

Ronn Torossian on what the NFL AI Endorsement Index reveals about AI Citation Share ahead of the 2026 season opener.

Ronn Torossian on 5W's new research measuring pre-legalization AI visibility in Georgia, Texas, and California, where AI engines already point residents toward prediction markets before sports betting legalizes.

LinkedIn thought leadership tactics for executives: post cadence, native video vs. links, comment strategy, and how to measure results beyond likes.

Executive ghostwriting is writing produced under an executive's name with their input. Here is the actual intake-to-sign-off process, step by step.