Ronn Torossian 5W Public Relations CEO Blog http://ronntorossian.com Mon, 02 Mar 2015 16:59:04 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.4 Changing of the Guard: Refining the Message with the New Majority http://ronntorossian.com/refining-the-message/ http://ronntorossian.com/refining-the-message/#comments Fri, 06 Feb 2015 15:46:09 +0000 http://ronntorossian.com/?p=7364 One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [...]

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Stop Failing to Impress http://ronntorossian.com/never-stop-failing-impress/ http://ronntorossian.com/never-stop-failing-impress/#comments Tue, 27 Jan 2015 13:40:03 +0000 http://ronntorossian.com/?p=7354 Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [...]

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Mega’s New Audio and Video chat: What does it mean for Skype and related services? http://ronntorossian.com/megachat/ http://ronntorossian.com/megachat/#comments Mon, 26 Jan 2015 16:51:15 +0000 http://ronntorossian.com/?p=7350

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things,

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The Foundation of a Strong PR Campaign http://ronntorossian.com/foundation-pr-campaign/ http://ronntorossian.com/foundation-pr-campaign/#comments Mon, 19 Jan 2015 17:44:10 +0000 http://ronntorossian.com/?p=7335

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [...]

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Where is the PR Industry Heading in 2015? http://ronntorossian.com/pr-industry-2015/ http://ronntorossian.com/pr-industry-2015/#comments Mon, 05 Jan 2015 19:57:09 +0000 http://ronntorossian.com/?p=7110 These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that [...]

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Blackberry Continues to Struggle http://ronntorossian.com/blackberry/ http://ronntorossian.com/blackberry/#comments Mon, 29 Dec 2014 15:30:40 +0000 http://ronntorossian.com/?p=7071

Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [...]

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4 Ways to Increase your Value this Holiday Season http://ronntorossian.com/holiday-season-value/ http://ronntorossian.com/holiday-season-value/#comments Mon, 24 Nov 2014 21:20:06 +0000 http://ronntorossian.com/?p=7059

Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season.

The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [...]

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What the Electric Golf can teach you about Innovation http://ronntorossian.com/teach-innovation/ http://ronntorossian.com/teach-innovation/#comments Tue, 04 Nov 2014 14:35:29 +0000 http://ronntorossian.com/?p=7054

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric

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Contentious FedEx fight is a PR albatross http://ronntorossian.com/fedex-public-relations/ http://ronntorossian.com/fedex-public-relations/#comments Mon, 20 Oct 2014 16:32:32 +0000 http://ronntorossian.com/?p=7027

FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss.

When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...]

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An Introduction to Google Primer http://ronntorossian.com/google-primer/ http://ronntorossian.com/google-primer/#comments Mon, 13 Oct 2014 19:25:27 +0000 http://ronntorossian.com/?p=7023

In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it.

What is Google Primer?

Google realized that not all first-time marketers know the ins and [...]

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