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The Future of PR in the Metaverse:...

Learn how brands are using the metaverse for PR with virtual events and immersive experiences. Get insights on strategy, avatar storytelling, data analytics and platform selection.
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Managing PR Across Franchise Models: A Guide

Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs.
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The Role Of Emotion In Press Releases:...

Learn how emotion in press releases drives impact and engagement. Research shows emotional content performs better and creates lasting connections with audiences.
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How to Create Award-Winning Industry Award Submissions

Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
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The Role Of User Communities In Brand...

Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy.
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Using Google Trends To Find Media Hooks

Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
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Setting Up A Crisis Communication Slack Channel:...

Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response
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The Secrets To Creating Award-winning Kickstarter Campaigns

Learn proven strategies for creating successful Kickstarter campaigns with tips on PR, storytelling, timing and community building for maximum funding potential

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]