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new media communication

How To Build A Quarterly Media Kit...

Learn how to create quarterly media kits that journalists actually use with systematic refresh cycles, cross-functional sourcing, and smart design templates for 2025.
layoffs

Managing Internal Brand Narratives with Transparency During...

Learn how to protect your employer brand during layoffs with transparent communication, empathy training for leaders, and comprehensive support for departing employees.

When to Use a Brand Manifesto as...

Learn how to strategically time and package brand manifestos as media tools for maximum impact through cultural alignment and authentic opinion leadership.
communications

The Evolution Of The PR Pitch Deck:...

Learn how PR pitch decks evolved from text-heavy releases to visual storytelling. Discover trends like bold typography, data-driven narratives, and cross-platform delivery that boost media engagement.

What PR Pros Can Learn From Political...

Learn how political campaigns use persuasion frameworks, repetition strategies, and memorable slogans to shape public opinion and discover how PR pros can adapt these tactics.

What Belongs in a PR Asset Kit...

Public relations professionals face mounting pressure to deliver media-ready materials that journalists and...
startup roadmap

Turning Roadmap Transparency Into Brand Trust

Learn how publishing a public product roadmap builds measurable brand trust through transparency, collaboration, and honest communication with customers.
generative ai

The Ethics Of Pitching AI-generated Content

Discover ethical guidelines for pitching AI-generated content including transparency requirements, disclosure policies, human oversight systems and bias prevention.

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]