Ronn Torossian | Founder & Chairman, 5WPR | Crisis Communications Expert

I've Watched PR Reinvent Itself Three Times. This One Is Different.

I’ve Watched PR Reinvent Itself Three Times....

Business Ronn Torossian - May 17, 2026

I started in PR in 1996. Since then I've watched the industry rebuild...

The 3,000-Word Email That Confirmed Everything I Believe About AI Visibility

The 3,000-Word Email That Confirmed Everything I...

5WPR Ronn Torossian - May 15, 2026

AI Visibility Is Becoming the New Institutional Currency I have...

Citation Share Is the New Market Share

Citation Share Is the New Market Share....

Business Ronn Torossian - May 15, 2026

The First AI Visibility Ranking of NFL Franchises Changes Brand Valuation

Revenue Stopped Predicting Visibility. Defense Is the Cleanest Proof I've Seen.

Revenue Stopped Predicting Visibility. Defense Is the...

5WPR Ronn Torossian - May 15, 2026

Two companies with $3.5 billion in combined revenue are being cited inside AI...

5W Won't Hire the UCF Booers — or Any Anti-AI Communicator

5W Won’t Hire the UCF Booers —...

5WPR Ronn Torossian - May 13, 2026

Founder Ronn Torossian: "By 2027, Every Serious Agency in America Will Have the...

Citation Share Is the New Market Share. The Luxury Island AI Visibility Index Proves It

Citation Share Is the New Market Share....

Brand PR Ronn Torossian - May 8, 2026

Volume 10 of our Luxury Island AI Visibility Index Series — released this...

What the 10-Year Loss Index Tells Us About the Future of Reputation

What the 10-Year Loss Index Tells Us...

Ronn Torossian Ronn Torossian - May 2, 2026

The 10-Year Loss Index is more than a real estate report. It shows a shift...

Cannabis Crisis Communications In 2026: Recalls, Rescheduling Backlash

Cannabis Crisis Communications In 2026: Recalls, Rescheduling...

Crisis PR Ronn Torossian - May 1, 2026

Cannabis Crisis Communications In 2026 is no longer a niche concern—it’s now a...

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I've Watched PR Reinvent Itself Three Times. This One Is Different.

I’ve Watched PR Reinvent Itself Three Times. This One Is Different.

Ronn Torossian - May 17, 2026

The 3,000-Word Email That Confirmed Everything I Believe About AI Visibility

The 3,000-Word Email That Confirmed Everything I Believe About AI Visibility

Ronn Torossian - May 15, 2026

Citation Share Is the New Market Share

Citation Share Is the New Market Share. Here’s What 750 NFL...

Ronn Torossian - May 15, 2026

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