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Communicating Your Brand Amongst Spring Cleaning

Winter is nearing its end, signaling that it's spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect...
artificial intelligence robot

Is AI right for you?

Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though,...
brand collaborations

When Brand Collabs Work and Why

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing...

February is American Heart Month – Meaningful Ways For Your Brand to Get Involved 

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the...
job hiring

What Did the NHL Do Right and What Did They Do Wrong With Their...

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal...

The State of Telehealth in 2023

Telehealth experienced a surge in usage when the pandemic first started, as about 70% of patients in the US opted to get healthcare advice...
restaurant loyalty program

Trends in Restaurant Loyalty Programs

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign...
Instagram Stories for Product Launches

Instagram Stories for Product and Event Launches

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that's one of the...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]