Home Home
Home
LAST NEWS
Repurposing Executive Interviews Into Multi-Channel PR Campaigns
Learn how to transform executive interviews into powerful multi-channel PR campaigns that amplify reach, drive engagement, and boost measurable ROI.
Use Social Polls and Quizzes to Seed...
Learn how social polls and quizzes generate newsworthy data that journalists want, turning audience insights into compelling PR stories with proven results.
Plan PR Announcements Strategically Around Earnings Reports
Learn strategic PR timing around earnings reports to shape investor perception and maximize market impact through coordinated announcements and messaging.
What to Include in a Brand’s Public...
Learn how to transform your brand FAQ into a powerful reputation management tool by addressing transparency triggers, pricing policies, and customer concerns proactively.
How to Prove Internal PR Campaign Success...
Learn how to prove internal PR campaign success to C-suite executives with metrics that connect to business outcomes, executive-friendly dashboards, and ROI calculations.
Repurpose Paid Media for Earned Wins
Learn how to repurpose paid media assets for earned wins. Discover strategies to adapt ads for PR, secure permissions, and multiply ROI across channels.
How to Pitch Publications Outside Your Niche:...
Learn strategies for freelance writers to pitch mainstream publications outside their niche by researching audience fit and crafting crossover angles.
Integrating Influencer Quotes into Media Outreach
Learn how integrating influencer quotes into media outreach can triple response rates and transform PR campaigns into must-cover stories for journalists.
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]