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What is Brand Reputation Management

What is Brand Reputation Management 

In today's modern, digital landscape, the reputation of a brand isn't just about slick brochures or well-scripted press releases. The online world has opened...
Top E-Commerce Trends Shaping Online Shopping in 2024

Top E-Commerce Trends Shaping Online Shopping in 2024

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections.
Why Thought Leadership is Good Public Relations

Why Thought Leadership is Good Public Relations

In the ever-changing PR arena, traditional press releases and media pitches don't always cut it. Every day, people all swamped with info, making it...
The Intersection of Fintech and Public Relations

The Intersection of Fintech and Public Relations

The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new...
digital marketing

PR Perspectives on Effective Digital Marketing Strategies

In today's hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center,...
generative ai

How Generative AI Can Benefit Public Relations Strategies

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be...
ChatGPT for crisis communications

Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR...

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability...
Fintech PR

PR is Necessary for Quality Control in the Fintech Industry, Here’s Why

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]