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How Corporate Brands Can Manage Reputational Challenges 

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor...
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What is X: Understanding Elon’s Rebrand of Twitter

Before Elon Musk's remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing...
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Navigating Regulatory Challenges With the Use of PR

The finance industry operates in a regulated environment. Laws and regulations ensure transparency, protect consumers, and maintain financial system stability. Navigating these challenges is...
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How the Ongoing SAG Strike Impacts New Film and Television Releases

Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and...
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How the Integration of Technology is Revolutionizing the Home and Houseware Industry

Technology is changing people's lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected,...
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Workplace Benefits Have Never Been More Important: Here’s Why

Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In...
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The Four Most Effective Crisis Communications Strategies

Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it's essential for companies...
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Cultural Diversity in Customer Service

Cultural Diversity in Customer Service   Cultural diversity is essential in today's business world, especially in customer service. It refers to the presence of various cultures...



Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]