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How To Structure Media Briefs For Maximum...
Learn how to structure media briefs for maximum impact with platform-specific templates, personalization features, and version control systems to improve campaigns.
How To Transform Press Interviews Into Evergreen...
Learn how to transform press interviews into evergreen content assets through strategic repurposing, multimedia formats, and long-term maintenance strategies.
Multilingual Email Campaigns: Best Practices For Global...
Learn multilingual email campaign best practices to reach global audiences effectively. Discover translation vs localization strategies and brand voice tips.
How To Avoid Corporate Apology Clichés And...
Learn how to avoid corporate apology clichés and rebuild trust through authentic communication, clear accountability, and meaningful action plans.
How To Write An Executive Bio That...
Learn how to write executive bios that boost PR impact with expert tips on structure, credibility building, audience targeting and storytelling techniques.
Aligning Internal Branding and Messaging for Experimental...
Learn how to align internal branding and messaging for experimental products with effective PR strategies, flexible rollout plans, and cross-promotion tactics.
How To Turn Product FAQs Into Powerful...
Learn how to transform product FAQs into powerful marketing mini-campaigns that reduce support tickets, guide buyers through sales funnels and drive conversions.
How To Turn Feature Requests Into Powerful...
Learn how to transform customer feature requests into compelling PR stories that generate media coverage and demonstrate customer-driven innovation
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]