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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

The beauty industry is highly competitive and constantly changing. It is influenced by beauty influencers and shifting consumer preferences. In this landscape, building authenticity has become increasingly important. Understanding the beauty industry landscape Before diving into authenticity, it's essential to understand...
Cultural Diversity in Customer Service   Cultural diversity is essential in today's business world, especially in customer service. It refers to the presence of various cultures in a society, workplace, or customer base. Embracing and valuing cultural diversity is crucial for...
Winter is nearing its end, signaling that it's spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand's products. Social media platforms Companies looking to promote products during...
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names...
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's why one of the best ways for companies to learn all about brand repositioning is...
Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or...
There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. Documentation Most companies, when looking to create influencer marketing campaigns,...
The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As...
Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining...
When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of  the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal....

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