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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However, as both small and large companies have started to reopen their offices and go back...
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished. With the help of public relations, everything...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. This is because the current news cycle is highly...
At the mention of public relations, the first thing that comes to some minds is maintaining a brand's image. To others, it means building relations, especially with customers or potential investors . However, as much as this is a large...
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever. Fortunately and despite the difficult situation, right now is the perfect time for...
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should...
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened...
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated...
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales...

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