Learn how to manage corporate retreat PR with strategic planning, messaging control, content guidelines and crisis management for successful events and ROI
Learn how to create a winning PR strategy for award nominations with expert tips on planning, execution and leveraging recognition to boost brand credibility and visibility
Learn how product roadmaps can drive media outreach by communicating company vision, planned features & strategic direction while building credibility as industry leaders
Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs.
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy.
Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response
Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance
Learn how to effectively manage brand parodies with legal, PR and social media strategies. A guide for marketing professionals on protecting brand reputation.