With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed,...
Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may...
Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state,...
What's the story with Willis and Stallone?
Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expendable?
Questions within questions there, but...
The year was 1987. In a year that saw the release of great musical albums such as U2’s Joshua Tree and Michael Jackson’s Bad, we were introduced to the sultry smooth sounds of a new singer, Terence Trent D’Arby...
Stress and anxiety are very common when you work in public relations. As a result, here is a list of techniques that a person in public relations can use to help manage their daily stresses and anxieties.
Sometimes, we get...
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: "For Immediate Release"
October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the...
As a student of pop culture, symbols and quotes (and a sappy sentimental at times), I believe that entertainment is often a parallel for life, and business. As such, over the years I have gone through stages of routines...
