Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state,...
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind,...
Before a company can start developing story ideas, designing infographics, or planning events, it has to start by creating a strategic communication plan. A good communication plan helps companies set their expectations early during a communications campaign for any...
Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands...
Stress and anxiety are very common when you work in public relations. As a result, here is a list of techniques that a person in public relations can use to help manage their daily stresses and anxieties.
Sometimes, we get...
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades...
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for.
Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees...
