Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs.
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy.
Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response
Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance
Learn how to effectively manage brand parodies with legal, PR and social media strategies. A guide for marketing professionals on protecting brand reputation.
Learn how podcasts transform modern PR strategy through guest appearances, branded shows and content repurposing to reach engaged audiences and amplify brand messaging
Learn how to strategically plan and allocate your PR budget with insights on team structure, tools, campaigns and ROI measurement for 2025 success.
Learn how to develop a consistent brand voice across platforms. Tips for creating guidelines, training teams & measuring success in PR communications.
