Communications Agency

- CEO of 5WPR, Ronn Torossian blogs on important and often uncategorized factors when running a public relations agency, and what it takes to be a successful public relations entrepreneur of 5 WPR, a top 25 US public relations firm.

Learn how to align leadership and employees during international acquisitions through effective communication strategies, legal compliance, and cross-cultural engagement.
Learn how to encourage valuable team insights in Slack threads without creating noise. Discover strategies for organizing discussions and converting conversations into media content.
Learn how to transform business operations into compelling PR stories that build credibility, attract media attention, and strengthen market position through strategic storytelling.
Learn how to plan and define the scope of a competitive messaging audit to analyze competitor communications and identify unique positioning opportunities.
Learn how to create an effective Slack channel for reactive communications with guidelines on setup, escalation workflows, content routing & breaking news response
Learn how to transform social proof like reviews and testimonials into compelling news stories that increase sales and media coverage with proven strategies
Learn how to create compelling multimedia case studies that journalists want to cover, with tips on video testimonials, data visualization and press kit development
Learn how to create Wikipedia pages that meet notability standards through third-party coverage, proper citations and adherence to editorial guidelines.
Learn how to transform bug tracking data into compelling content that builds customer trust and showcases product quality improvements through transparency and case studies
Learn how strategic product packaging design drives media coverage and social sharing, with tips for creating unboxing experiences, limited editions and sustainable solutions

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