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Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

Ford's handling of 2024 EV battery recall shows effective crisis management through transparency, customer safety focus & proactive communication in rebuilding trust
Learn how Ryanair managed its 2024 PR crisis through transparent communication, social media engagement and customer compensation after major flight disruptions.
Learn how PR firms help lawyers build trust and reputation through crisis management, digital presence, and strategic communication to attract clients.
Navigate tech crisis management through transparency, swift response, and trust rebuilding strategies that protect brand reputation in the fast-evolving digital landscape.
By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers.
In today’s fast-paced, interconnected world, the ability to manage a crisis is not just a skill—it’s a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its...
Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication.  Although ChatGPT has the potential for content generation,...
In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing...
In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand's reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their...
Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and...

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