Casino public relations manages regulatory trust, community relations, and crisis response under constraints no other hospitality sector faces. The core pillars, the crisis cycle, and why AI search visibility now depends
See seven composite reputation management case studies covering executive controversy, recalls, data breaches, and false claims, plus the lesson each teaches.
How to choose a crisis PR firm: eight questions on experience, senior access, legal coordination, conflicts, fees and references, plus a scenario test to run.
Chapter 7 of For Immediate Release: how to work with reporters without being naive, from leaked documents to on-the-record rules and AI answers.
Chapter 8 of For Immediate Release: why a crisis must be managed in the first 48 hours, with the Tylenol case, a response protocol and AI answer effects.
Crisis communications case studies by industry, from Wells Fargo and United Airlines to Target and Toyota, with the lesson each response taught.
The 10-Year Loss Index is more than a real estate report. It shows a shift in how reputation is built and measured. It also highlights how AI engines now shape perception before any human interaction begins. A research
Cannabis crisis communications in 2026: recalls, DEA registration, 280E tax disputes, rescheduling backlash, and banking risk, with a playbook built before the crisis hits.
Say what you can instead of no comment. See when silence is justified, holding statement templates, what research shows, and how to answer reporters calmly.
PR ethics means telling the truth and naming who pays. The PRCA expelled Bell Pottinger on September 5, 2017, and the firm entered administration a week later.
A crisis statement acknowledges, states facts, takes responsibility and names an action. See seven steps and what United and Starbucks got right and wrong.
Crisis communications explained: a plain definition, the two clocks of a crisis, a seven-step response, and links to every plan, template and case study.