Crisis PR

Social media backlash response for CEOs: triage in the first hour, match the reply to the crisis type and learn from the Domino's 2009 video apology and timing.

Data breach response: what to say in the first 72 hours, which deadlines apply, how Uber's cover-up cost $148 million and a statement checklist you can copy.

Five dated crises from 2016 to 2026, from Wells Fargo to Uber, SVB, CrowdStrike and Alarum, and the one change each forced in how companies respond to them.

Leadership scandal recovery at Uber in 2017: an outside review, a CEO change and a costly policy shift, with every fact dated and sourced to named reports.

Use this crisis communication plan template with 10 parts, from the response team to the first statement. Each part has an owner and a deadline to fill in.

A public company must file an 8-K within four business days of deciding a cyber incident is material. Learn what communications does in the first days and why.

Negative press moves fast. Learn the first 24 hours, who speaks, when to request a correction and when to stay quiet, with a decision table and dated cases.

Hospital crisis PR starts with the patient and family, not the press. What AHRQ's CANDOR toolkit says about the first hour after unexpected patient harm.

Loyalty program backlash cases: Starbucks 2016 rewards change, Delta and United revenue-based miles, with dated facts and five steps before changing rewards.