Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it.
They usually occur as a result of safety concerns related to a manufacturing or design defect in...
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and...
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor...
Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events - from a negative review to a failed event, even a natural disaster. When these situations happen, companies also...
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make...
Crisis public relations can make or break a brand during a crisis. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation. While some scenarios are just bumps on the...
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes.
With social distancing as the main rule around the world, brands can’t take advantage of...
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the...
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these...
