Crisis PR

Public relations agency entrepreneur, Ronn Torossian, offers innovative crisis PR and public relations advice. Ronn Torossian blogs on crisis PR and on being the CEO of 5WPR, a top 25 US public relations firm.

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one...
As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of...
The CEOs of two American tech heavyweights have been going at each other in recent weeks. The most recent salvo came from Facebook CEO Mark Zuckerberg, who is firing back at Apple CEO Tim Cook. Cook has been calling for...
Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former costume department employee...
  Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets,...
The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you...
The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy...
When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out...
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question:...
  In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else...

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