Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about...
In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone,...
In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation.
But unlike the jargon of someone or something getting one’s goat,...
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should...
The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes. This was also about a century before...
The pet market sales revenue in the US has increased with each passing year.
It has been explosive in its growth and is estimated to have a value of $99.1 billion.
Americans love their pets.
There are elaborate birthday...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus...
These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market,...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
