While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In the history of music, he’s one of the most successful producers, and his key to such great results is simplicity.
According to his colleagues, he’s able to simplify melodies to a point where they sound like anyone would be able to create such songs, yet he spends a lot of time on that simplification process.
This is a strategy that companies and PR agencies can utilize to effectively simplify their communications efforts on a large scale.
One of the most important elements of a PR or marketing campaign is audience segmentation, but refining and measuring each segment afterward is just as important.
Companies can then use these measurements to pinpoint the best way to reach consumers and figure out which of them are most receptive to messaging.
This process of refining audience segments requires that companies look at every platform they utilize and determine which platforms and which messages shared on them are appropriate for the audience. Campaigns that have detailed segmentation can perform better than broader promotional campaigns.
Frequent refinement and testing of audiences ensure that every customer segment is accomplishing the company’s desired goals.
Automation is a very important aspect of integrating tools and technology into PR and marketing efforts. This is because automation can address any repetitive task, which helps businesses conserve their resources.
There are plenty of ways that companies can automate different processes in their campaigns, such as using auto responders to direct consumers either to a phone or an email operator.
There are email autoresponders that can be used to connect with new customers, tools to distribute press releases to outlets, and even robocall tools to reach out directly to consumers.
Email is one of – if not the best – tools for delivering messages to consumers from companies. The main reason for that is mostly the profit motive that most social media platforms have.
These platforms are monetized by showing the user base ads. However, companies don’t have to use those ads if they’re able to reach everyone that’s already connected to the business.
While a number of cloud email services also monetize with ads, they’re not able to restrict a company’s message to generate more profits for those services.
That’s why email lists, segmentation, and campaigns should be one of the top tools that companies utilize for connecting with audiences.
Technology is changing at a fast rate, especially when it comes to communication platforms such as social media. In fact, social media platforms are constantly introducing tweaks to their algorithms and advert options for companies.
Companies have to stay on top of these tweaks. When a business ignores those changes in technology, their marketing and PR efforts can become a lot less effective.
One of the ways that companies can simplify their communications efforts is to adapt to new technologies that allow them to communicate with consumers while investing fewer resources.
Ronn Torossian is the CEO and founder of 5W Public Relations and the author of For Immediate Release.