New research from one of the largest independent PR firms in the United States quantifies the collapse of search-driven brand visibility, the rise of AI answer engines as the dominant discovery layer, and a four-signal operating framework for the brands intent on being cited rather than summarized away.
The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.
New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.
The metaverse is an immersive experience whose popularity has increased during the pandemic. Some brands like Gucci and Hyundai have built their virtual worlds, and brands like HBO, Nike, and Sephora are leaning...
Motivation occurs when a need is aroused in a consumer that they have to satisfy. Quite a few factors can drive motivation, like perceived risks, personal relevance, need for safety, making a statement, conformism, prestige, and a...
The job of most public relations professionals is to analyze the way that corporate communications are going to make target audiences feel. That’s why it’s important to ask how each statement is going to be perceived by...
One of the most popular as well as cost-effective ways that companies can expand their digital presence these days is through influencer marketing campaigns. These days, about 75% of all brands end up working with influencers on...
To take control of events and avoid being overwhelmed by a crisis in PR, companies must prioritize planning in order to ensure that every eventuality is covered. An important part of a crisis...
For charitable organizations that frequently have to rely on generous donations from their supporters, having effective PR and marketing strategies is crucial. Both of these strategies can work together to help charitable organizations build awareness around their...
For plenty of businesses, the task of creating a long client list can seem overwhelming, however, there are certain ways to achieve this goal easily. Business owners are well aware that the lifeblood of any company is...
