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Media Relations

Ronn Torossian is a public relations entrepreneur, and an expert in all things related to media & PR. CEO of 5WPR, Ronn Torossian blogs on media & PR and life as a public relations agency owner, and top 25 US public relations firm.

Learn how to manage surprise and delight campaigns through their full media lifecycle, from planning coverage arcs to sustaining customer engagement beyond launch.
Learn how PR pitch decks evolved from text-heavy releases to visual storytelling. Discover trends like bold typography, data-driven narratives, and cross-platform delivery that boost media engagement.
Public relations professionals face mounting pressure to deliver media-ready materials that journalists and influencers can use immediately. The modern PR asset kit has transformed from a simple folder of press releases into a multimedia resource center designed...
Learn key differences between working with a publicist vs PR agency including costs, services, communication styles and when to choose each option for your needs.
Learn how product managers enhance PR strategies with technical insights, user data, and cross-functional collaboration to create authentic campaigns.
Learn how to implement daily standups in your PR team using proven newsroom techniques. Discover strategies for team alignment and workflow optimization.
Learn how to align media strategy with investor relations for successful fundraising. Discover proven tactics to coordinate communications and boost capital raise outcomes.
Learn how to write effective boilerplate with 5 dos, 5 donts, and examples from top brands. Discover proven strategies to improve media coverage and SEO.
Learn how to coordinate PR across subsidiary brands with proven strategies for messaging frameworks, internal communication systems, and measurement techniques.
Learn how to write effective legal disclaimers that protect your business while maintaining clear communication and customer trust without confusing your audience.

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