Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success
Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement
Learn how real estate PR in Europe misleads through gentrification and greenwashing tactics, and why transparency is crucial for rebuilding trust in property development
Learn how digital marketing and SEO can promote sustainability initiatives and reduce environmental impact while helping eco-friendly brands reach conscious consumers.
Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences.
In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the...
The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As...
When a company executes the right public relations strategy to create a public relations campaign, it's likely that the story will start spreading throughout media outlets.
During that time, it's important for companies to take advantage of all the...
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine.
Digital PR has breathed new life into the healthcare industry...
