Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage.
Learn how to integrate PR and customer support teams to boost brand success through strategic cross-promotion, better customer relationships and media coverage.
Learn how psychology impacts headline writing in PR and content marketing. Tips to boost engagement while maintaining trust and ethical standards.
Learn how product roadmaps can drive media outreach by communicating company vision, planned features & strategic direction while building credibility as industry leaders
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis
Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers.
Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success
Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement
