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Media Relations

Ronn Torossian is a public relations entrepreneur, and an expert in all things related to media & PR. CEO of 5WPR, Ronn Torossian blogs on media & PR and life as a public relations agency owner, and top 25 US public relations firm.

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international...
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades...
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the...
COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what...
Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it...
There’s no time better than the present to get into the streaming media game. At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not...
With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation. One of the...
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works...
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a...
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t...

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