After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing...
When Yoda delivered part of his memorable line, “Do or do not” from the popular
Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in...
Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to...
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace.
For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even...
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business...
In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone,...
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened...
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should...
After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that...
