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PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. With...
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. This is because the current news cycle is highly...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do....
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically...
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in...
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span . Hence, organizations need to focus on telling stories to their...
There couldn't be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn't new . According to recent social media research, live video and audio...
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.  Visit any business...
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor...

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