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PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That's especially true when the company in question is multi-channeled which means...
In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward. This would help them...
Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they'll become a lot more efficient at engaging and retaining their customers over a long period of...
At some point or another, every business needs to deal with comments from unsatisfied customers. It's always difficult to see those types of comments but it's important for companies to properly take care of those types of situations. Through...
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader...
There’s always a lot to be learned from the willpower and mindset of successful sales professionals. They bounce back after setbacks and have routines and rituals that allow them to succeed despite challenges. Since the past few years, sales...
The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and...
It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR...
According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...

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