Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing...
Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success.
Know Your Core Message
Some call this a “key” message, but, whatever you choose to name it,...
It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires experience when you don’t have any experience?
The...
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real...
After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that...
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value...
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of...
It has been a personally rewarding experience to watch the brightest and most ambitious young leaders and future PR pros from across the country interview for internships at 5WPR. So many of these kids are hungry and ready to...
