On Twitter, companies can engage authentically with consumers and create communities of their target audiences.
When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.
Twitter recently released a...
Companies that have a decent advertising budget and which are looking to increase the number of people they reach on Facebook can do so with the help of Facebook ad campaigns.
With the help of paid campaigns, companies can reach...
Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads.
These days,...
Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company's reputation, especially if the business doesn't respond to the situation on time or in the right way.
That's why it's...
Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
Crisis communications aim to help an organization minimize damage to its reputation from negative...
Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out...
The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know.
The digital equivalent of word-of-mouth marketing is...
One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn't utilizing PR and marketing strategies, that's easier said than done.
That's especially true for niche companies that...
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray.
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new...
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what...
