By Ronn Torossian | Founder & Chairman, 5W AI Communications Tel Aviv's Global Ranking Tel Aviv is the fourth-ranked city in the world on the inaugural 5W...
$124 trillion is moving. Most brands attached to the people who currently hold it are going to lose those clients inside the next decade. Not because of price. Not because of performance. Because the heir was never...
I have spent more than twenty-five years in this business. Also, I have watched the Travel Brands industry survive social, mobile, the collapse of print, the rise of influencer marketing, and the platform wars. I have sat...
On the one prediction from my 2011 book that turned out to matter most. By Ronn Torossian I have spent more than two decades in communications. I have watched the...
I've spent twenty-five years pitching reporters. For most of that time, the media list was the asset. The relationships were the moat. The placement was the win. That era is closing — faster than...
I've watched media CEOs manage decline for twenty-five years. Most spin it. Roger Lynch didn't. A year ago, the CEO of Condé Nast told his teams to plan as if search traffic is zero....
I started in PR in 1996. Since then I've watched the industry rebuild itself three times. PR Reinvent: After digital, social, and content transformed communications, AI is reshaping PR in a fundamentally different way. Why citation share,...
AI Visibility Is Becoming the New Institutional Currency I have spent the past two years arguing the same thing to anyone who will sit still long enough to hear it. Citation share is the...
The First AI Visibility Ranking of NFL Franchises Changes Brand Valuation For three decades, every conversation about brand value in professional sports has been anchored to two numbers — the Forbes valuation and the...
Two companies with $3.5 billion in combined revenue are being cited inside AI engines more often than five companies with $247 billion. That’s the clearest example yet of how revenue stopped Predicting Visibility inside AI-driven retrieval systems.
