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Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation. But unlike the jargon of someone or something getting one’s goat,...
It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable. Although advertising had a temporary setback at...
Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU)...
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. This psychologist conducted a series of experiments to figure out how influence really...
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never...
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when...
The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That's the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Gen Zers, according to Bo Finnerman,...
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to...
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type...
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s...

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