Home Ronn Torossian

Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs...
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but...
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can  do or control to...
Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in...
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of...
The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography...
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice...
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you.  Some customers aren’t ready or just don’t want to talk directly to a representative....
In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely,...
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to...

FOLLOW US

0FollowersFollow
0FollowersFollow
2,350SubscribersSubscribe