In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would...
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough...
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target...
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. Some of the...
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part,...
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.
Narrative-driven PR puts an industry narrative at the centre of an outward-focused and...
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. One of the primary focuses of digital PR is finding and attracting customers...
As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and...
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the...
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality...
