This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes.
With social distancing as the main rule around the world, brands can’t take advantage of...
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted...
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies...
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s...
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type...
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to...
The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That's the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.
Gen Zers, according to Bo Finnerman,...
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when...
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never...
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. This psychologist conducted a series of experiments to figure out how influence really...
