Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.
Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be...
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones as there are...
Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have...
How Well Do Your Marketing Strategies Perform?
At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this...
When you think about it, it’s obvious. When all international Bad Boys of Corporate Innovation started getting into the Space Race, it was inevitable that Jeff Bezos would join them.
Recently, Blue Origin, the space exploration LLC owned by Amazon...
Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a...
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential...
Is your company trying to decide what kind of social media policy to follow? You’re not alone.
As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and...
For some brands, getting positive press is a unicorn - a mythical beast highly sought after but never actually acquired.
However positive press - more commonly referred to as earned media - is something which requires finesse… and the right...
