Game Change: Could a Liberal PR Agency Spin the “Right” Way?

March 14, 2012

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I watched the HBO film “Game Change,” mouth agape last night, wondering if in fact former Alaska Gov. Sarah Palin could indeed have been so dimwitted during the 2008 historic election. Having worked extensively with the media, and with high-profile individuals, I know first hand that media reflections are often far from reality. While I found the movie to be thoroughly enjoyable I couldn’t help but walk away and wonder if indeed it was an accurate reflection of Palin.

Learning that a Democratic public relations firm is representing the film doesn’t make me reassured that the movie was balanced or accurate. Seems like a real double standard.

One of the managing directors of the firm tasked with promoting the film is Anita Dunn, former White House Communications Director under Obama. The same PR Agency is working done pro-bono for Sandra Fluke, who was attacked by arch-conservative Rush Limbaugh. Other senior staffers of the firm include former top advisors to Andrew Cuomo, and Chuck Schumer amongst other Democrats.

To be clear, Palin could indeed be a ding-bat – but having DNC operatives claim the movie is fair and balanced isn’t exactly a convincing argument.

One of my favorite quotes in my book “For Immediate Release” comes from Anita Dunn – “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally irritate the press.

Ronn Torossian

5WPR