Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business, doing good is what matters. These people are passionate about paying it forward. After all, an entrepreneur is in a position to think about society and is in a position to act when others cannot. Given below are entrepreneurs who are trying to make the world a better place.
Francois Reihani
Francois Reihani is the founder of La La Land Kind Cafe, a cafe chain based in Dallas. His company hires teenagers and young adults as they leave the foster system. The employees are given a purpose in life as they learn skills to develop careers. The aim of the company is to see that the youth do not slip into addiction and homelessness. The fact that the cafes employ youth from the foster system is not mentioned in the cafes or in their signs. The cafeterias are stylish and preachy because Reihani does not want his customers to treat the cafeterias like charity. The primary colors of the aesthetic of the cafes are yellow and white because of their associations with paradise and happiness. Customers get a well-meant, “I Love you’ from the staff.
Corine Tan
Corine Tan feels that workers should not hide their emotions at their workplace. According to her, communicating emotions at the workplace is important. In 2019, Tan founded Kona , with Andrew Zhou and Siddhart Pandya. Kona is an app that asks teams about their feelings everyday. The app is Slack-based and it makes a checklist to empower workers to support wellness. A business has to address the anxiety of its workers. When teams are asked on the app how they are feeling, they can respond with emoji hearts in different colors such as red, yellow, and green to express their mood. They also have the choice to explain their mood to their colleagues. According to Tan, people being vulnerable at work entails a kind of trust, and trust is essential for effective team performance.
Adrienne Cooper
Arienne Cooper had plans to open a disco roller rink at Tennessee. The rental skates to be used at the roller rink were to be body-positive for all sizes. To collect funds for her roller rink, she organized mobile pop-up roller parties. Her plans suffered a setback because of the pandemic. She was also left with 1,500 roller skates. She had those skates redesigned in different colors and designs and had them named, ‘Moon Boots’. Then she went on to launch a social media campaign to create a buzz around them. After months of promotion, the boots went on sale online. They sold out within four minutes on the first night. Cooper then launched Moonlight Roller, which is now a thriving business with three stores.
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.
With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.
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Ronn Torossian’s Articles on Entrepreneur
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