Internal communication moments offer powerful opportunities to showcase company culture and values to the outside world. When organizations share authentic glimpses into their day-to-day operations, team celebrations, and employee experiences, they build trust with both internal and external stakeholders. According to research by Indeed, companies that effectively share internal moments externally see increased engagement, stronger employer branding, and improved talent attraction. This guide examines how to identify, share, and measure the impact of internal communication moments that deserve public exposure, with a focus on culture drops, team milestones, and authentic brand voice moments.
Identifying Share-Worthy Internal Communication Moments
The key to successful external sharing starts with recognizing genuinely compelling internal moments. These instances should naturally reflect your organization’s values and culture rather than feeling manufactured or forced. Amazon demonstrated this effectively by featuring employee-produced videos sharing authentic stories about diversity and inclusion, which doubled their job page click-through rates.
When evaluating internal moments for public sharing, consider these key characteristics:
Team achievements that showcase collaboration and innovation make excellent candidates for external exposure. For example, when Aviva launched their employee wellbeing hub built with direct input from team members, sharing the development process and results externally led to a 14% increase in overall engagement.
Cultural celebrations and traditions unique to your organization can demonstrate your workplace personality. This might include annual events, volunteer days, or informal rituals that have organically developed within teams.
Employee milestones and recognition provide authentic opportunities to highlight both individual accomplishments and your commitment to professional development. These moments resonate strongly when they include personal stories and genuine reactions from team members.
Effective Formats and Channels for Sharing Internal Moments
The format and channel you choose can significantly impact how internal moments translate to external audiences. Video content has proven particularly effective for sharing authentic employee stories. According to AIHR research, employee-generated video content typically generates 10 times more engagement than traditional corporate communications.
Social media platforms offer immediate and wide-reaching channels for sharing internal moments. LinkedIn, in particular, has become a primary platform for organizations to share workplace culture and employee experiences. Short-form video content, employee spotlights, and milestone celebrations perform especially well on social channels.
Company blogs and newsletters provide space for more detailed storytelling about internal moments. These formats allow organizations to dive deeper into the context and impact of cultural initiatives or team achievements while maintaining control over the narrative.
Creating Authentic Brand Voice Through Internal Communications
Authenticity remains crucial when sharing internal moments externally. The goal is to maintain the genuine nature of these moments while making them accessible and relevant to outside audiences. This requires striking a balance between professional presentation and natural expression.
Employee-generated content plays a vital role in maintaining authenticity. When team members share their own stories and experiences in their own words, it creates more credible and relatable content. This approach has proven successful for companies like Microsoft, which regularly features employee voices on their Life at Microsoft blog.
Consistency between internal and external messaging helps build trust. When organizations share internal moments publicly, the tone and values expressed should align with their everyday internal communications. This consistency demonstrates transparency and builds credibility with both employees and external stakeholders.
Tools and Technology for Capturing and Sharing Internal Moments
Modern communication platforms provide numerous options for documenting and sharing internal moments. Internal social networks and collaboration tools make it easier to capture spontaneous team interactions and celebrations in real-time.
Video creation and editing tools designed for internal communications help teams produce professional-quality content without extensive technical expertise. These tools often include features specifically for capturing employee stories and team moments.
Content management systems with both internal and external publishing capabilities allow organizations to easily repurpose internal content for external audiences while maintaining appropriate access controls and approval workflows.
Measuring Impact and Success
Tracking the impact of shared internal moments requires both quantitative and qualitative metrics. Engagement metrics such as views, shares, and comments provide immediate feedback on content performance across different channels.
Employee feedback and sentiment analysis help gauge internal reception to external sharing initiatives. Regular surveys and feedback sessions can reveal how public sharing affects team morale and engagement.
External metrics like brand sentiment, talent acquisition metrics, and customer feedback provide insights into how shared internal moments influence broader organizational goals. Companies that effectively share internal moments often see improvements in recruitment metrics and overall brand perception.
Conclusion
Sharing authentic internal communication moments externally represents a powerful strategy for building trust and strengthening organizational culture. Success requires careful selection of moments that genuinely reflect company values, appropriate formatting and channel selection, and consistent measurement of impact.
Organizations should start by identifying natural opportunities for sharing, such as team achievements, cultural celebrations, and employee milestones. Using appropriate tools and platforms to capture these moments while maintaining their authenticity will help ensure the content resonates with both internal and external audiences.
Remember that the most effective shared moments are those that arise naturally from your organization’s culture and values. By focusing on authenticity and measuring impact, organizations can develop a sustainable approach to sharing internal moments that benefits both employee engagement and external brand perception.
