Alphabet touts cybersecurity firm Chronicle

These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on that consumer concern by offering what it calls ‘more intelligent cyber security.’

The products and protocols will be advanced by another Alphabet business, Chronicle, which bills itself as a “cybersecurity intelligence and analytics platform.” That all sounds vaguely technical and highly interesting, but customers are wondering just how, exactly, Chronicle can help them stay safe online. Chronicle CEO Stephen Gillett addressed those concerns in a recent blog post in which he pointed out cybersecurity threats are imminent and continuing to get worse. He also put it out there that the costs of cybersecurity are high, and often actionably cost prohibitive for many companies, especially small businesses.

According to Gillett, Chronicle can help bridge the gap and help companies stay safe and secure online:

“We want to 10x the speed and impact of security teams’ work by making it much easier, faster and more cost-effective for them to capture and analyze security signals that have previously been too difficult and expensive to find…”

That preemptive approach is one that many businesses have hoped to have available to them. Especially, since cyber-attacks can be both sudden and devastating. The consequences of cyber-attacks put companies on the front page of major newspapers, and they destroy consumer confidence in that brand. Just ask Equifax. Now, Chronicle is hoping to level the playing field. Google has previously reported that hackers get their claws into upwards of 250,000 web logins every single week. That gives companies like Chronicle plenty of reasons to tighten security. But how can they effectively protect customers, especially prior to an attack?

That’s a question that has yet to be answered, and it’s one that most consumers don’t really believe can be answered. Gillett believes his company can offer that answer and deliver that level of secure confidence to its customers. “(Chronicle is) dedicated to helping companies find and stop cyber-attacks before they cause harm…”

While that’s not quite “before they happen,” if Chronicle could identify and stop cyber-attacks before they create trouble for a company, then they will definitely become very popular for businesses of all sizes. The question remains, are they capable of this and, if so, what’s the time frame? No answers to those questions, yet, but Gillett says to stay tuned.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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