These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on that consumer concern by offering what it calls ‘more intelligent cyber security.’
The products and protocols will be advanced by another Alphabet business, Chronicle, which bills itself as a “cybersecurity intelligence and analytics platform.” That all sounds vaguely technical and highly interesting, but customers are wondering just how, exactly, Chronicle can help them stay safe online. Chronicle CEO Stephen Gillett addressed those concerns in a recent blog post in which he pointed out cybersecurity threats are imminent and continuing to get worse. He also put it out there that the costs of cybersecurity are high, and often actionably cost prohibitive for many companies, especially small businesses.
According to Gillett, Chronicle can help bridge the gap and help companies stay safe and secure online:
“We want to 10x the speed and impact of security teams’ work by making it much easier, faster and more cost-effective for them to capture and analyze security signals that have previously been too difficult and expensive to find…”
That preemptive approach is one that many businesses have hoped to have available to them. Especially, since cyber-attacks can be both sudden and devastating. The consequences of cyber-attacks put companies on the front page of major newspapers, and they destroy consumer confidence in that brand. Just ask Equifax. Now, Chronicle is hoping to level the playing field. Google has previously reported that hackers get their claws into upwards of 250,000 web logins every single week. That gives companies like Chronicle plenty of reasons to tighten security. But how can they effectively protect customers, especially prior to an attack?
That’s a question that has yet to be answered, and it’s one that most consumers don’t really believe can be answered. Gillett believes his company can offer that answer and deliver that level of secure confidence to its customers. “(Chronicle is) dedicated to helping companies find and stop cyber-attacks before they cause harm…”
While that’s not quite “before they happen,” if Chronicle could identify and stop cyber-attacks before they create trouble for a company, then they will definitely become very popular for businesses of all sizes. The question remains, are they capable of this and, if so, what’s the time frame? No answers to those questions, yet, but Gillett says to stay tuned.
Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.