Does Appearance Matter?

The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?” you’ll realize just how important how you present yourself is to your career. When you dress the part and groom for it, you are more likely to be noticed and thought of as more organized and smarter than someone who dresses in casual attire all the time. Forbes did economic studies indicating that those with good grooming are more likely to raise the level of their income.

It is never easy to change that first impression, so you don’t want to waste any chance you have to meet with those who can benefit your career and do it while looking as sharp as possible. This also includes social settings and events. Appearances matter, so dress to match the culture of your work environment. Taking care of your appearance is the easiest way to get ahead.

In PR, that professional appearance could differ somewhat from one office to another. A boutique firm specializing in high fashion brands might need a few outfits with designer labels and some expensive and stylish shoes. Build that wardrobe with care, buy classic suits and then add fashionable colors and patterns with accessories. If you work for a PR firm specializing in lobbying or financial services, your clothing choices should be of the more conservative nature, but still, buying two well-fitted suits (whether for men or women) in classic colors instead of five or six cheap knockoffs will work better, even if that means you have to repeat the suit a few times a week. Get quality and then add shirts or blouses and other accessories that feel comfortable but may not be as high-end so you can buy a few more and change them out more often. Cleanliness is another major factor in looking professional. Use deodorant, brush your hair and teeth, and floss those teeth, too.

While appearance and grooming matter, back it up with substance. Be willing to learn not only your job but how to get along with others. Top PR companies want you to represent them, so think professional. If you dress the part, you are more likely to think the part. PR companies also want you to talk the talk. This not only shows you know how to represent your company in a favorable light, but also that you remain professional at all times (i.e., no swearing or inappropriate comments).

Finally, don’t forget that your image is a combination of how you present yourself and your knowledge and understanding of the job. That’s the final touch: Confidence! Confidence shows in how you look and how you present yourself, but you’re never going to have it until you also know you can do your job with the best of them.

Now, go out and shine like the professional you are.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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