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Ronn Torossian blogs on being an entrepreneur in public relations and on life as a public relations agency leader. Ronn Torossian, 5WPR CEO, discusses public relations agency success and how to become a top 25 US public relations firm entrepreneur.

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying...
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make...
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. We now have...
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of...
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like...
Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it...
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook,...
One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a...

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