No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines…
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day “Cola Wars” are actually “Water Wars,” because the real battle seems to be coming down to which water, tea or other non-cola beverage consumers are choosing… and there appears to be more similar products coming soon.
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well … to, what? That’s often the hardest question to answer. Some transition into coaching or commentary, staying close to the sport that brought them wealth and fame. Others find success in other industries or just choose to spend time with their families. Some, though, they … READ MORE »
As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, and at least some people at the bank knew it. Commonwealth Bank of Australia admitted as much during a government investigation, saying the practice of billing dead customers for “financial advice” went back years, in one case at least a decade.
Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a lot of changes in their journey.
The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media. You have very little time to spend time searching for the best investment advice. So, here is a stockpiled a list of reliable investment resources to help you make money:
The CEOs of two American tech heavyweights have been going at each other in recent weeks. The most recent salvo came from Facebook CEO Mark Zuckerberg, who is firing back at Apple CEO Tim Cook.
Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” After officials in the United States and Britain questioned the company, now Australia has announced a formal investigation into the matter in which, officials believe, “hundreds of thousands” of Australians may have had their personal data exposed.
Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg. Hogg, one of the Marjory Stoneman Douglas High School students at the forefront of protests after 17 of his teachers and classmates were gunned down has been the target of a barrage of negative publicity from right-leaning news shows, radio programs and websites since he became one of the ‘faces’ of the student protests. Ingraham, … READ MORE »
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends. Aside from creating a logo that suits the current style, thinking … READ MORE »
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