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Storytelling in Digital Marketing

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one...
social media

What Materials Do You Need to Launch Your Brand’s Social Media?

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few...
consumer loyalty

Building Consumer Loyalty Through Brand Transparency

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page....
digital marketing

Building A Career In Digital Marketing

Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same....
moviepass

How to Diversify Demographics Reached by Marketing Campaigns

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of...

Why a Digital Marketing Professional Should Always Be Learning

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so...

Wall Street Fashion Week: Patagonia Says No

Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple...
marketing

Marketing Agencies Can Help Grow Any Business

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]