5 Alcohol Brands with Great Social Media

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix:

Crown Royal

This brand has found their best social media success on Facebook. They often take the time to feature fans with their favorite Crown Royal flavor of whiskey. Letting the fans tell the story is a not to your customers and gives others a chance to learn about what the brand offers without having to toot your own horn. They’ve turned this into an art while making sure the fan pictures they post come from those of legal drinking age. The brand is always willing and ready to respond to fan questions or concerns.


Kronenbourg beer uses video content to extol the fun of having a beer with people you enjoy and doing something fun. They don’t spend a lot of time pushing their brand at you in the videos. One of the top examples of this from Kronenbourg was their #LeBigSwim showing footballer, Eric Cantona, promising to swim the English Channel if only 10K people were willing to public declare that Kronenbourg is the supreme beer. Guess what, they had 2.5 million engagements from that campaign. Winning!

Jose Cuervo

Jose Cuervo does their best social media work on Twitter. The 140-character format just works well for this Tequila brand. They get in and say what they want to say – sounding authentic and natural. Last Spring they did a #WriteYourCinco event asking followers to Tweet historically inaccurate versions of Cinco de Mayo celebrations. The winner got a mural in Los Angeles showing their story. Comedian Luis Guzman read selected stories on a video they released. Great connections made and kept with customers.

Jack Daniels

Jack Daniels replies to almost all comments made to them on Facebook, that builds a lot of customer trust and loyalty. But it also means your customers will often start to create content on your behalf, and we all know that a friendly recommendation goes so much farther than paid advertising.

Veuve Clicquot

Veuve Clicquot has Instagramming down as they display their Champaign alongside many of the other finer things life has to offer. Many even declare that their pictures are more art than photos. And they don’t keep it to just brunch and weddings or anniversaries. They show their bubbly in all kinds of situations – no need to deprive yourself of the wonders of life is their message, and they present it with style and glamour.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.


Previous articleAmazon Sees a Winner With Streaming Football
Next articleCouric coming back for Olympics
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.