5 Alcohol Brands with Great Social Media

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix:

Crown Royal

This brand has found their best social media success on Facebook. They often take the time to feature fans with their favorite Crown Royal flavor of whiskey. Letting the fans tell the story is a not to your customers and gives others a chance to learn about what the brand offers without having to toot your own horn. They’ve turned this into an art while making sure the fan pictures they post come from those of legal drinking age. The brand is always willing and ready to respond to fan questions or concerns.


Kronenbourg beer uses video content to extol the fun of having a beer with people you enjoy and doing something fun. They don’t spend a lot of time pushing their brand at you in the videos. One of the top examples of this from Kronenbourg was their #LeBigSwim showing footballer, Eric Cantona, promising to swim the English Channel if only 10K people were willing to public declare that Kronenbourg is the supreme beer. Guess what, they had 2.5 million engagements from that campaign. Winning!

Jose Cuervo

Jose Cuervo does their best social media work on Twitter. The 140-character format just works well for this Tequila brand. They get in and say what they want to say – sounding authentic and natural. Last Spring they did a #WriteYourCinco event asking followers to Tweet historically inaccurate versions of Cinco de Mayo celebrations. The winner got a mural in Los Angeles showing their story. Comedian Luis Guzman read selected stories on a video they released. Great connections made and kept with customers.

Jack Daniels

Jack Daniels replies to almost all comments made to them on Facebook, that builds a lot of customer trust and loyalty. But it also means your customers will often start to create content on your behalf, and we all know that a friendly recommendation goes so much farther than paid advertising.

Veuve Clicquot

Veuve Clicquot has Instagramming down as they display their Champaign alongside many of the other finer things life has to offer. Many even declare that their pictures are more art than photos. And they don’t keep it to just brunch and weddings or anniversaries. They show their bubbly in all kinds of situations – no need to deprive yourself of the wonders of life is their message, and they present it with style and glamour.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.