Some PR tips from my book, For Immediate Release:

1.  Protect yourself. If you wouldn’t talk to the cops without a lawyer, why would you talk to the media without your PR representative? In a crisis, have a good crisis and media attorney and PR person at your disposal.

2. Make time for the little things that go a long way. Make an extra effort to do those little things: thank clients and customers for their devotion, thank employees for their hard work, and send birthday cards to journalists. They will return your kindness in the form of referrals, loyalty, and more positive stories.

3. Live an ethical, balanced life with honor, integrity, and laughter. This pays big dividends for your business and life and your PR.

4.  Old-fashioned networking never gets old. Put yourself personally and professionally at the center of networking, whether it’s forwarding an interesting and relevant news story to colleagues via e-mail, helping to organize a social gathering, and so on. When you assist a colleague in the industry, or a reporter with a story you aren’t involved in, it allows you to win long-term in PR.

5.  There’s always more to achieve. If you secure coverage in the USA Today, set your sights on The Wall Street Journal next time

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

 

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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