Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” After officials in the United States and Britain questioned the company, now Australia has announced a formal investigation into the matter in which, officials believe, “hundreds of thousands” of Australians may have had their personal data exposed.

The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws. Angelene Falk, information and privacy commissioner for the Office of the Australian Information Commission, told the media: “Given the global nature of this matter, the OAIC will confer with regulatory authorities internationally…”

Facebook has previously admitted that data from about 87 million users could have been shared “improperly” with Cambridge Analytica. This is nearly double the initial estimate of up to 50 million people. Of those affected by the “improper” data sharing, about 300,000 of the users were in Australia, at least according to Facebook. Far fewer than the number of U.S. users affected, which is estimated to be about 70 million.

Other countries in which users were affected include Canada, Mexico, India, Brazil, Vietnam and the Great Britain. Some of these other countries are investigating the issue as well. Indonesia’s communications minister, Rudiantara, has requested that the national police begin a criminal investigation, according to CNN. The news outlet said it’s “unclear” as to whether Indonesia has launched such an investigation.

Rudiantara said his office is awaiting the results of an independent investigation into the matter and, depending on the findings, may consider shuttering Facebook in his country.

Meanwhile, the organization at the heart of all the turmoil, Cambridge Analytica, has consistently disputed the numbers offered by Facebook. In a media statement, the company admits to licensing the data of “no more than 30 million people” and further states the data was not collected by their organization, but by an independent scientist who then provided it to Cambridge Analytica.

At this point though, many consumers are not nearly as concerned about the exact numbers as they are about the breach itself. While most social media users are aware that the networks are using their data to a point, most have taken some steps to protect data… and these tens of millions were horrified to learn that Cambridge Analytica may have accessed data that was collected without their permission through an app used by “friends” on the social network.

This has been the most serious allegation and the revelation that engendered the most anger in users since the headlines broke. And it’s the allegation that Facebook still hadn’t gotten out from under. Zuckerberg and his team are trying, but it looks like the investigations and accusations are just gaining steam.

Ronn Torossian is the CEO of 5W Public Relations

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.