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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, though, there's been a shift in what...
It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed. Organizers are frantically trying to come up with options that will stem the financial bleeding while...
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of...
When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will...
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...
Colonel Sanders is at it again - and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after...
When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing...

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