With few exceptions, successful PR campaigns aren't the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork,...
These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain...
Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a...
Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season.
The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to...
Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested...
FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss.
When it comes down to it, most people don’t quibble...
In October, 2014, Google released its newest Apple iOS app, "Primer." Here is a brief introduction to the app, and why rookie marketing professionals should use it.
What is Google Primer?
Google realized that not all first-time marketers know the ins...
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water...
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement...
