Where is the PR Industry Heading in 2015 - Ronn TorossianThese days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that they are offering their clients the most effective, expedient public relations services available.

As many PR experts know, the upcoming year should bring forth a plethora of new trends as well as established methodologies that public relations professionals will need to implement to stay on top. If you want to ensure that you know exactly where the PR industry is heading so you can excel in this sector, consider the following three facts:

Content Is Still King.

Ever since web articles and blog posts became effective internet marketing tools, PR professionals have recognized an important truth: “Content Is King.” This old maxim references the fact that writing creative, compelling content that effectively advertises a brand’s products and services is likely the single most effective digital strategy that a PR firm can employ. And according to recent reports regarding which PR strategies will prove the most effective, content is still king. In a world where digital advertising has become increasingly competitive, PR professionals who are determined to get their clients’ names out there will have to work exceptionally hard at putting together innovative, identity-building content that stands out amidst a sea of other web articles and blog posts in the public domain.

Public Relations And Social Media Will Marry.

Numerous studies indicate that marketers are waking up to the fact that the worlds of public relations and social media are connected. Insomuch as public relations predicate their work on connecting with the public in meaningful ways, it makes sense that they would make use of engaging platforms such as social media to accomplish this objective. Since this is the case, public relations firms that are interested in making the most effective use of their resources should note that making social media advertising an integral component of the work they perform on behalf of clients is a good idea.

PR Firms That Help Mom Will Win.

Research indicates that mothers are gaining more economic power than ever. In fact, studies indicate that moms are now the primary source of income in almost half of homes with children. To capitalize on this fact, public relations professionals need to recognize that these mothers tend to be quite busy insomuch as they are juggling their work life and the domestic activity that takes place once they enter the home sphere. With that reality in mind, PR professionals should focus their marketing campaigns on providing mothers with goods and services that make their lives easier. Helping moms make the process of shopping, dining, sleeping, and exercising easier will enable PR firms to win their business and brand loyalty.

Summing It All Up

If you’re a PR rep who is serious about advancing your company’s interests, you should note that there are a plethora of new trends that should affect the shape and substance of your strategy for the upcoming year. By carefully considering the direction that the PR industry is heading next year, you can set your company up for a financially successful season. Good luck!

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.