Where is the PR Industry Heading in 2015 - Ronn TorossianThese days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that they are offering their clients the most effective, expedient public relations services available.

As many PR experts know, the upcoming year should bring forth a plethora of new trends as well as established methodologies that public relations professionals will need to implement to stay on top. If you want to ensure that you know exactly where the PR industry is heading so you can excel in this sector, consider the following three facts:

Content Is Still King.

Ever since web articles and blog posts became effective internet marketing tools, PR professionals have recognized an important truth: “Content Is King.” This old maxim references the fact that writing creative, compelling content that effectively advertises a brand’s products and services is likely the single most effective digital strategy that a PR firm can employ. And according to recent reports regarding which PR strategies will prove the most effective, content is still king. In a world where digital advertising has become increasingly competitive, PR professionals who are determined to get their clients’ names out there will have to work exceptionally hard at putting together innovative, identity-building content that stands out amidst a sea of other web articles and blog posts in the public domain.

Public Relations And Social Media Will Marry.

Numerous studies indicate that marketers are waking up to the fact that the worlds of public relations and social media are connected. Insomuch as public relations predicate their work on connecting with the public in meaningful ways, it makes sense that they would make use of engaging platforms such as social media to accomplish this objective. Since this is the case, public relations firms that are interested in making the most effective use of their resources should note that making social media advertising an integral component of the work they perform on behalf of clients is a good idea.

PR Firms That Help Mom Will Win.

Research indicates that mothers are gaining more economic power than ever. In fact, studies indicate that moms are now the primary source of income in almost half of homes with children. To capitalize on this fact, public relations professionals need to recognize that these mothers tend to be quite busy insomuch as they are juggling their work life and the domestic activity that takes place once they enter the home sphere. With that reality in mind, PR professionals should focus their marketing campaigns on providing mothers with goods and services that make their lives easier. Helping moms make the process of shopping, dining, sleeping, and exercising easier will enable PR firms to win their business and brand loyalty.

Summing It All Up

If you’re a PR rep who is serious about advancing your company’s interests, you should note that there are a plethora of new trends that should affect the shape and substance of your strategy for the upcoming year. By carefully considering the direction that the PR industry is heading next year, you can set your company up for a financially successful season. Good luck!

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.