If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect...
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. Facebook has been in...
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both...
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry. Even more surprising, however,...
It seems like every article on Detroit lately has to mention how lousy the city is. Terms like “America’s Baghdad” and the “nation’s poorest” punctuate most business stories concerning Super Bowl XL’s host. It’s a shame, since Detroit leadership...
The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street.
As the platform has focused on “cleaning up”...
Three reasons to publish an eBook
by Ronn Torossian for
Ronn's Official Website 07/11/13
Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage...
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened...
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work for...
When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the...
