When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising.
Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will...
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both...
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject.
At the...
As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in...
Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.
A recent study before the...
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and...
According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience might...
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home...
Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.”
COVID-19...
Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by...
